Ecommerce Marketing Manager

Salary:

Location:

Overview:

E-Commerce Marketing Manager

e-commerce strategy, digital marketing roadmap, and onsite user experience

Shopify, Salesforce Marketing Cloud (SFMC), YouTube, and emerging channels (notably WhatsApp, email, influencers, and marketplaces)

Duties and Responsibilities:

• Own and drive the

  overall e-commerce strategy

  for the Indian market, from traffic acquisition and conversion to retention and loyalty.
• Manage and enhance the

  Shopify store

  for India, including product merchandising, pricing updates, promotions, and content localisation.
• Optimise the

  end-to-end user journey

  , with a strong focus on mobile UX, site speed, navigation, and checkout conversion.
• Develop, execute, and continuously refine

  digital marketing campaigns

  across key channels (email, WhatsApp, social, YouTube, influencer, affiliate, and paid media in collaboration with partners).
• Use

  Salesforce Marketing Cloud

  to plan, build, and optimise email and lifecycle journeys, including segmentation, automation, and personalisation.
• Explore, test, and scale

  new channels

  such as WhatsApp marketing, marketplaces (e.g. Amazon/Flipkart-style platforms), and influencer collaborations to drive incremental revenue.
• Analyse performance using analytics tools (e.g. GA4, Shopify Analytics, dashboards) and translate insights into clear action plans and experiments.
• Lead ongoing

  CRO (conversion rate optimisation)

  efforts – A/B testing landing pages, product pages, and checkout flows to improve KPIs.
• Partner with fulfilment and customer service teams to ensure a

  smooth post-purchase experience

  , resolving issues proactively and feeding insights back into UX and communication.
• Collaborate with global and regional teams to align with brand guidelines while tailoring strategy and execution to the Indian consumer and digital landscape.
• Build simple but effective

  business cases

  for new initiatives, channels, and features, using data to prioritise roadmap decisions.
• Prepare and present regular performance reports, including traffic, conversion, revenue, channel performance, and campaign outcomes.
• Stay on top of

  Indian e-commerce trends

  , payment preferences (e.g. UPI, wallets, COD), and platform developments, and incorporate them into strategy.
• Champion a

  test-and-learn, entrepreneurial culture

  , bringing fresh ideas, challenging the status quo, and taking ownership of results.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field; or equivalent practical experience.

• 4–6 years’ experience

  in e-commerce / digital marketing with a strong D2C focus, ideally for a consumer-facing brand or fast-growing digital business.
• Hands-on experience managing a

  Shopify

  (or similar) online store, including merchandising, promotions, and basic theme/content updates.
• Proven track record of

  growing revenue and improving conversion

  through digital channels (email, social, performance marketing, CRM, etc.).
• Experience with

  Salesforce Marketing Cloud

  or another enterprise-level marketing automation/CRM platform (building journeys, segmenting audiences, and running campaigns).
• Demonstrable

  entrepreneurial mindset

  – comfortable owning a P&L-like responsibility, testing new ideas, and building channels from the ground up.
• Strong understanding of

  Indian e-commerce behaviours

  , payment methods, and mobile-first consumer journeys.
• Confident with analytics tools (e.g. GA4, Shopify Analytics, reporting dashboards) and able to translate data into clear decisions and experiments.
• Excellent stakeholder management skills and the ability to collaborate across time zones and functions.
• Comfortable operating as both

  strategic planner and hands-on executor

  in a lean, fast-paced environment.

Please note: