Ecommerce Marketing Manager

• An e-commerce marketing manager develops and implements strategies to drive online sales and enhance customer experience through digital marketing initiatives like SEO, PPC, email, and social media.
• Key responsibilities include managing the e-commerce platform, analyzing performance data to optimize strategies, collaborating with other departments, and ensuring a smooth customer journey from browsing to post-purchase. This role requires strong analytical, digital marketing, and leadership skills to meet e-commerce goals and drive revenue growth. Core Responsibilities
• Digital Marketing Strategy: Create and manage digital marketing campaigns (SEO, SEM, email, social media, paid ads) to attract traffic and increase sales.
• Website & UX Optimization: Oversee the e-commerce website to improve user experience, navigation, and conversion rates through A/B testing and continuous improvements.
• Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as traffic, conversion rates, sales data, and customer behavior to identify trends and opportunities.
• Collaboration: Work closely with product, logistics, IT, design, and other marketing teams to ensure seamless operations and integrated marketing efforts.
• Promotions & Merchandising: Develop and manage pricing strategies, promotional calendars, and product assortment to align with marketing objectives.
• Marketplace Management: Manage product listings, content, and sales across various e-commerce platforms and marketplaces.
• Customer Experience: Focus on creating a positive and seamless customer journey throughout the online shopping process. Key Skills & Qualifications
• Digital Marketing Expertise: Strong knowledge of SEO, PPC, email marketing, social media marketing, and content creation.
• Analytical Skills: Ability to analyze data, track KPIs, and use insights to refine marketing strategies.
• Technical Skills: Proficiency with e-commerce platforms, web analytics tools (like Google Analytics), and potentially A/B testing tools.
• Leadership & Communication: Ability to lead teams, coordinate cross-functional projects, and communicate effectively with various stakeholders.
• User Experience (UX) Knowledge: Understanding of how to design and optimize a website for user engagement and conversions.
• Experience: Typically requires several years of experience in a fast-paced e-commerce or digital marketing environment.
• Tamil candidates only

Job Type: Full-time

Pay: ₹16,464.88 - ₹46,084.45 per month

Benefits:

• Food provided

Work Location: In person