E-commerce Paid Ads Specialist

Job Title: E-commerce Paid Ads Specialist

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About the Role

E-commerce Paid Ads Specialist

This position is ideal for someone who has built brands through data - someone who understands how to position a luxury or premium product in a crowded e-commerce environment and knows how to make every click count.

Key Responsibilities

1. Marketplace Advertising Excellence

• Amazon Advertising:

• Manage all campaign types - Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
• Handle end-to-end setup: keyword research, audience targeting, bid optimization, and negative keyword curation.
• Regularly audit ASIN-level performance to identify winning SKUs and scale profitable campaigns.
• Optimize for lower ACoS and higher ROAS through strategic placement, product bundling, and seasonality insights.
• Leverage Brand Analytics, Category Insights, and Amazon Attribution for decision-making.

• Flipkart Ads:

• Plan and run campaigns using Flipkart Ads Manager across Sponsored Listings, Display Ads, and Brand Story formats.
• Collaborate with category managers to improve visibility and participation in promotional events like Big Billion Days and End of Season Sales.
• Use Flipkart Audience Insights to target high-intent users and optimize for both sales and discoverability.

• Quick Commerce Platforms (Blinkit, Zepto, Instamart, BigBasket, etc.):

• Design and execute ads within Quick Commerce Dashboards to drive fast conversions and brand visibility.
• Work with Q-commerce partners to identify placement opportunities - homepage banners, category highlights, sponsored product slots, and hero tiles.
• Analyze metrics like click-through rates, conversion percentages, and average order values for each Q-commerce partner.
• Develop short-burst campaign strategies for new product launches and flash sales to capture impulse-driven consumers.

2. Strategic Campaign Planning & Optimization

• Develop annual and quarterly paid media plans aligned with overall sales and marketing goals.
• Conduct competitive benchmarking to identify whitespace opportunities on each marketplace.
• Create and test A/B ad creatives, keyword sets, and landing pages to identify high-performing combinations.
• Use automation and smart bidding strategies where applicable to improve efficiency.
• Ensure campaigns adhere to brand tone and positioning while remaining performance-focused.

3. Data Analytics, Insights & Reporting

• Maintain a comprehensive performance tracker for every platform, category, and campaign type.
• Analyze metrics such as CTR, CPC, CPA, ROAS, TACoS, and organic lift post-campaign.
• Present actionable insights with visual dashboards to senior management.
• Suggest product or pricing adjustments based on ad performance data.

4. Collaboration & Cross-Functional Impact

• Partner closely with

  E-commerce, Brand, and Creative teams

  to ensure that all campaigns align with product positioning and seasonality.
• Work with

  content teams

  for ad copy and visual optimization, ensuring the message resonates with luxury consumers.
• Coordinate with

  operations and inventory

  teams to ensure high-performing products are always in stock for ad scaling.

What We’re Looking For

• 4–7 years of proven experience in

  E-commerce Paid Ads Management

  , with a strong focus on

  Amazon Advertising Console, Flipkart Ads, and Quick Commerce platforms.

• Hands-on experience with

  keyword research tools

  ,

  bid optimization

  , and

  campaign automation

  .
• Solid understanding of

  marketplace analytics dashboards

  (Helium10, DataHawk, Pacvue, etc.) is a plus.
• Ability to interpret performance data into clear growth strategies.
• Experience with premium or lifestyle consumer categories such as

  cosmetics, skincare, nutrition, or gourmet foods.

• Excellent communication and presentation skills - comfortable working in fast-paced brand environments.

Why This Role Matters

You will be the performance engine of the brand’s e-commerce ecosystem - turning visibility into velocity. You’ll drive conversions, discoverability, and revenue across platforms that shape modern consumer behavior - from the scroll-to-buy journey on Amazon to instant gratification moments on Blinkit or Zepto.

This is an opportunity to work with a high-growth, premium lifestyle brand that believes in data-inspired creativity and meaningful performance marketing.