E-Commerce Manager

The E-Commerce Manager is responsible for managing and growing the company’s online presence, optimizing website performance, overseeing digital marketing strategies, and ensuring a seamless online shopping experience for customers. The role involves handling online sales, inventory management, customer engagement, and coordinating with internal teams to drive revenue growth.

Key Responsibilities:1. E-Commerce Website Management

• Manage and update the online store, ensuring accurate product listings, pricing, and stock availability.
• Optimize product descriptions, images, and SEO to improve search rankings and customer engagement.
• Work with developers or IT teams to improve website functionality, UX/UI, and checkout experience.

2. Digital Marketing & Sales Growth

• Develop and execute online marketing campaigns (Google Ads, Facebook & Instagram Ads, email marketing, etc.).
• Monitor website traffic, conversions, and online sales performance using analytics tools.
• Implement strategies to enhance customer retention, such as discounts, loyalty programs, and personalized offers.

3. Inventory & Order Management

• Coordinate with the inventory team to ensure proper stock levels for online sales.
• Track order processing, shipping, and fulfillment to ensure timely deliveries.
• Handle customer complaints, returns, and refunds efficiently.

4. Customer Engagement & Support

• Respond to online customer inquiries via email, chat, and social media platforms.
• Ensure high customer satisfaction by providing quick and effective support.
• Analyze customer behavior and feedback to improve the online shopping experience.

5. Social Media & Content Management

• Oversee the company’s social media presence and engage with customers online.
• Plan and execute content strategies, including blog posts, videos, and social media updates.
• Collaborate with influencers and brand ambassadors to promote the brand.

6. Performance Analysis & Reporting

• Track key e-commerce metrics such as sales performance, conversion rates, and customer acquisition costs.
• Generate regular reports on digital marketing campaigns and sales trends.
• Suggest improvements based on data-driven insights.

Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field.
• Experience: 2-5 years of experience in e-commerce, online sales, or digital marketing.
• Skills:
• Strong understanding of e-commerce platforms (Shopify, WooCommerce, Magento, etc.).
• Proficiency in digital marketing tools (Google Ads, Facebook Business Manager, SEO, etc.).
• Excellent communication and customer service skills.
• Analytical mindset with the ability to interpret data and drive decisions.
• Knowledge of fashion/wedding apparel retail is a plus.

Salary & Benefits:

• Competitive salary based on experience.
• Performance-based incentives.
• Employee discounts on products.
• Growth opportunities within the company.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person