Marketing Manager

Job Title: Marketing Manager
Department: Marketing & Sales
Location: Thodupuzha
Employment Type: Full Time

Company Overview:

Maharani Wedding Collections is a leading name in the textile and apparel industry, known for delivering high-quality, fashionable products and exceptional customer service. We are committed to innovation, style, and customer satisfaction. We are currently seeking a dynamic and experienced Marketing Manager to lead our brand’s marketing efforts and drive growth in a competitive market.

Job Summary:

The Marketing Manager will be responsible for developing and executing effective marketing strategies to increase brand awareness, drive customer engagement, and generate sales. This includes overseeing digital campaigns, managing promotional activities, analyzing market trends, and coordinating with cross-functional teams to achieve business goals

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, or related field. MBA preferred.
• Minimum 5–8 years of marketing experience in textile, apparel, or fashion retail industry.
• Strong knowledge of traditional and digital marketing tools and platforms.
• Proven track record of managing successful marketing campaigns and increasing brand visibility.
• Excellent communication, leadership, and project management skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Proficiency in tools such as Google Analytics, Meta Business Suite, Canva, and email marketing platforms.

Key Skills:

• Textile/Fashion product knowledge
• Branding & Visual merchandising
• Strategic planning and execution
• Social media and influencer marketing
• Creativity and innovation
• Budget management
• Team leadership

Key Responsibilities:

• Develop and implement strategic marketing plans aligned with business objectives.
• Conduct market research to identify trends, competitor strategies, and customer preferences.
• Plan and execute seasonal promotions, product launches, and brand campaigns.
• Manage digital marketing efforts including social media, SEO, Google Ads, and email campaigns.
• Coordinate with sales teams and retail outlets to align marketing strategies with sales targets.
• Build and maintain relationships with advertising agencies, media partners, and influencers.
• Monitor and report on marketing KPIs, ROI, and campaign effectiveness.
• Manage content creation including product photography, catalogues, website updates, and blog content.
• Organize and participate in trade shows, exhibitions, and customer events.
• Maintain brand consistency across all channels.

Job Types: Full-time, Permanent

Pay: ₹30,271.50 - ₹60,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person