Director - Marketing

Responsibilities

• Oversee s the campaign processes , tools, and governance , and monitor KPIs.

• Builds , supports and refines workflows, for digital campaigns (email , organic search , paid campaigns ) , ABM etc .
• Leads the c ampaign QA : Audit/Test c ampaign asset s ( forms, templates, links, UTM, workflows etc. ) and the set-up , adherence to internal checklists etc , and oversees UAT.
• Managing budgets and allocating resources for digital campaigns.
• Oversee s optimisation of campaigns basis business goals, KPI s and benchmar ks with focus on ROI and attribution:
• Focuses on ROI and attribution.
• Manage s customer data and fine tunes engagement strategies.
• Monitors quality and velocity of digital inbound lead generation from the campaigns.
• Use s A/B testing and CRO. Focus es on rapid experimentation for velocity in user acquisition and conversion.
• Collaborating with cross-functional teams to ensure brand consistency and cohesive marketing efforts.
• Building and maintaining relationships with key stakeholders and external partners.
• Leverage the workflow platform for intaking campaign requests and managing delivery priorities and managing team capacity .
• Analysing digital marketing data to inform strategic decisions and optimize campaigns for maximum impact and ROI and delivering to stakeholders the insights into what’s working and not working .
• Ensure compliance to data protection and privacy regulations , such as GDPR, CCPA, etc., and email regulations.
• AI and Innovation: Leverage AI to improve effectiveness and efficiency through identification of and implementing AI-enabled or AI-led automation in campaigns.
  

Qualifications

• B achelor's degree in marketing, business administration, or a related field, with a preference for a master's degree.

• In overall experience, a t least 10 years of managerial experience in digital marketing, with a proven track record of running successful campaigns.
• Proficiency in marketing automation tools such as HubSpot, SEO/SEM, Google Analytics, CRO and display ad ecosystems viz. Google, Meta, and LinkedIn, and CRM software such as Salesforce.
• Us e of d ashboards to visualise and analyse the performance of campaigns and generate actionable insights.
• Ideal candidate w ould be tech-oriented, knowledgeable about current marketing trends and strategies, and able to manage and coordinate with different team members effectively.
• S trong leadership, analytical, and communication skills .