Job Title:
Director – Admissions & Public Relations
Department:
Admissions & PR
Employment Type:
Full-Time
About GIBS Business School
GIBS Business School is one of India’s premier institutions for management education, known for innovation, industry integration, and excellence. With a strong commitment to grooming future leaders, GIBS offers cutting-edge programs and a transformative learning experience. Our Admissions & PR division is the front-facing unit that represents the institution’s identity, builds its brand, and drives student enrolment across India and beyond.
Role Summary
The Director – Admissions & PR will be a key member of the leadership team, responsible for strategizing and overseeing the entire student admissions lifecycle and brand communication for GIBS Business School. The role involves driving national-level admissions outreach, building strong institutional visibility, managing PR and media presence, and ensuring consistent brand messaging across all platforms. This position demands a dynamic leader with a target-driven mindset, excellent stakeholder management skills, and the ability to lead a high-performance team.
Key Responsibilities
Admissions Strategy & Operations
- Lead the end-to-end student admission process for all programs (UG, PG, Certification).
- Develop and execute a comprehensive annual admissions strategy aligned with institutional goals.
- Plan and drive outreach campaigns through schools, colleges, coaching centers, education fairs, and corporate engagements.
- Build strong connections with education associates, consultants, and influencers to expand the admissions network.
- Set ambitious enrollment targets and closely monitor performance metrics to ensure consistent achievement.
- Oversee application screening, student interviews, and the selection process.
- Coordinate with academic and administrative departments to ensure a seamless onboarding experience for students.
- Regularly assess and enhance team capacity for handling increased admission volumes and peak season demands.
Public Relations & Branding
- Act as the face of GIBS for media, public engagements, and institutional partnerships.
- Develop and implement robust PR strategies to elevate institutional visibility nationally and internationally.
- Build and sustain strong media relations across print, digital, and broadcast platforms.
- Oversee the creation of high-impact content including press releases, blogs, editorials, interviews, and speeches.
- Manage collaborations with educational portals, influencers, brand ambassadors, and partner organizations.
Digital Marketing & Communications
- Collaborate with digital and creative teams for lead generation, branding, and promotional campaigns.
- Drive engagement and brand consistency across social media platforms, ensuring timely and relevant communication.
- Supervise the development of impactful marketing collateral including brochures, videos, newsletters, and website content.
- Leverage data analytics and insights to optimize marketing efforts and admissions conversion.
Stakeholder & Team Leadership
- Build and nurture relationships with industry leaders, alumni, school principals, counselors, and corporate HRs.
- Represent GIBS at national and international education forums, summits, and student fairs.
- Inspire, lead, and manage the Admissions & PR team to achieve individual and collective performance goals.
- Develop team capacity through training, mentoring, and resource allocation to handle high-pressure targets.
- Instill a target-driven mindset across the department, fostering accountability and excellence.
Required Qualifications & Skills
- Master’s degree in Marketing, Public Relations, Business Administration, or a related field.
- 10+ years of progressive experience in admissions, marketing, or PR, preferably in the education sector.
- Proven track record of meeting and exceeding admissions targets and enhancing institutional brand value.
- Strong outreach skills to connect with associates, education consultants, and community leaders.
- Demonstrated ability to build and maintain high-performance teams with a focus on capacity planning and development.
- Excellent leadership, strategic thinking, and communication skills.
- A performance-driven mindset with the ability to thrive in a dynamic and competitive environment.
- Extensive media network and deep understanding of education industry trends.
- Experience in both traditional and digital marketing tools.
- Tech-savvy with proficiency in CRM tools, data analytics, and marketing platforms.
