Digital Marketing Strategist

Digital Marketing Strategist

Digital Marketing Strategist

The ideal candidate will have hands-on experience managing multi-brand social media strategies, developing data-driven marketing campaigns, and leveraging digital tools to generate leads and sales in the travel and education sectors.

Key Responsibilities :

Social Media Strategy and management

• Develop and execute a comprehensive social media strategy for all Trip Brands subsidiaries (BookOtrip, BTA, Taj Travel, Study Abroad, Holidays, etc.).
• Manage daily content creation, posting, and engagement across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter/X, etc.).
• Build a strong online brand voice aligned with each brand’s target audience and business goals.
• Plan and deliver high-performing campaigns, reels, stories, and collaborations to increase follower growth and engagement.

Performance and Digital Marketing

• Create and optimize paid campaigns across Meta Ads, Google Ads, YouTube Ads, and other channels.
• Monitor campaign performance using analytics dashboards, A/B testing, and conversion tracking tools.
• Generate qualified leads for study abroad, holidays, and flight bookings through targeted digital strategies.
• Drive revenue-focused marketing initiatives with a clear focus on ROI, CPL, and customer acquisition.

Content Strategy and Brand Positioning

• Build monthly content calendars for all brands covering promotions, educational posts, trends, and destination marketing.
• Collaborate with designers, video editors, and internal teams to produce engaging and informative content.
• Craft compelling messaging that differentiates Trip Brands in the competitive travel technology landscape

Data Analytics and Report

• Track KPIs such as engagement, reach, CTR, conversion rate, lead quality, and campaign ROI.
• Prepare weekly and monthly performance reports with actionable insights.
• Use analytics to refine strategies, identify growth opportunities, and optimize digital impact.

Cross Department Collaboration

• Coordinate with the Holiday, Air Ticketing, Study Abroad, B2B, and Technology teams.
• Support brand launches, seasonal promotions, and new product announcements.
• Ensure consistent brand communication across all digital touchpoints.

Required Skills and Qualification

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–6 years of experience in digital marketing, preferably in travel, education, or consumer services.
• Strong expertise in social media management, paid digital advertising, and analytics tools.
• Proficiency in Google Analytics, Meta Business Suite, SEO/SEM tools, CRM platforms, and automation tools.
• Excellent communication, storytelling, and campaign planning skills.
• Creative mindset with a strong understanding of current marketing trends.
• Experience with lead generation campaigns for study abroad, travel packages, or e-commerce (preferred).

Apply Now

📧 Email: hr.india@tripbrandsgroup.com

📞 Contact: 7736455581 | 7736450444 | 7736459666