Digital Marketing Strategist

The Digital Marketing Strategist will lead digital initiatives to strengthen brand visibility, improve lead quality, and support admissions growth. This role requires experience in the education/training industry, content strategy expertise, strong coordination with editing/design teams, and hands-on management of social media, YouTube, and podcast channels.

Key Responsibilities1. Marketing Strategy & Planning

• Develop digital marketing strategies aligned with admission and brand goals.
• Plan monthly & quarterly campaign calendars.
• Conduct market and competitor analysis to refine positioning.

2. Content Creation & Coordination

• Create content aligned with marketing goals, campaign themes, and social media needs.
• Collaborate with the editing and design teams for reels, videos, creatives, thumbnails, posters, and ads.
• Write scripts, captions, marketing copy, and course promotional materials.

3. Social Media & Ad Campaign Management

• Manage day-to-day posting and engagement across Instagram, Facebook, LinkedIn, and YouTube.
• Plan and run paid campaigns (Meta & Google Ads) to generate high-quality leads.
• Track analytics and optimize content and ads for better performance.

4. Lead Quality Monitoring & A/B Testing

• Conduct A/B testing on creatives, landing pages, captions, ads, and formats.
• Monitor lead quality and share insights with the sales team for improving conversions.
• Optimize targeting, messaging, and platforms to improve ROI.

5. Course Content Marketing

• Create marketing content for new and existing courses.
• Work with trainers/academic teams to understand course USP and convert them into promotional messaging.

6. YouTube & Podcast Management

• Plan and script educational and promotional video content.
• Coordinate recording, editing, uploading, SEO, and thumbnails.
• Manage podcast topics, scheduling, production flow, and distribution.

7. Collaboration & Reporting

• Work closely with the sales team to align lead flow and messaging.
• Share weekly insights on campaign performance, audience behavior, and lead quality.
• Prepare monthly digital marketing performance reports.

Qualifications & Experience

• Bachelor’s degree in Marketing, Mass Communication, Media, or related field.
• 2–5+ years of experience in digital marketing (education sector preferred).
• Strong command of social media strategy, content planning, analytics, and advertising.
• Hands-on experience with tools like Meta Ads Manager, Google Ads, Canva/Figma, YouTube Studio, and CRM systems.

Skills Required

• Creative content strategy & strong writing skills.
• Data-driven approach to campaigns and targeting.
• Good understanding of SEO, SEM, PPC & A/B testing.
• Excellent coordination with design, editing, academic, and sales teams.

Experience in handling YouTube and podcast workflows.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person