Digital Marketing Specialist

Job Title:

Job Location:

Job Type:

How to Apply:

hr@yogesher.com

Job Summary:

We are seeking a creative and results-driven Digital Marketer Specialist to join our dynamic marketing team. This individual will play a key role in developing, implementing, and managing our online marketing campaigns, including social media, email, SMS, and other digital channels, to drive brand awareness, engage with our target audience, and increase conversions.

Key Responsibilities:

Digital Marketing:

• Campaign Strategy & Execution:

  Develop and execute digital marketing campaigns across multiple channels (email, SMS, PPC, display ads, SEO/SEM, etc.) to achieve marketing objectives.

• SMS Campaigns:

  Plan, design, and execute SMS marketing campaigns to engage customers, promote offers, and drive traffic to landing pages or stores. Ensure compliance with SMS marketing regulations (e.g., TCPA, GDPR).

• PPC Management:

  Manage Google Ads, Facebook Ads, and other paid media campaigns, ensuring effective targeting, budget allocation, and ROI analysis.

• Email Marketing:

  Design and execute email campaigns, including segmentation, A/B testing, and performance tracking.

• Analytics & Reporting:

  Use tools like Google Analytics, SEMrush, and others to track and analyze the performance of campaigns, providing regular reports and recommendations for improvements.

• Content Marketing:

  Assist in creating and curating engaging content for digital platforms (blogs, infographics, videos, etc.) that aligns with the company’s voice and goals.

Social Media Management:

• Social Media Strategy:

  Develop and execute social media strategies to enhance brand awareness, engagement, and community building across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.

• Content Creation & Scheduling:

  Create, curate, and schedule compelling social media posts (text, images, videos) that resonate with the target audience.

• Community Engagement:

  Monitor social media channels, respond to comments/messages, and engage with followers to foster relationships and build brand loyalty.

• Trend Analysis:

  Stay up to date with the latest social media trends, tools, and best practices, ensuring the brand remains innovative and relevant.

• Social Media Advertising:

  Plan, execute, and optimize paid social campaigns to meet key performance indicators (KPIs).

Skills & Qualifications:

• Proven Experience:

  2+ years of experience in digital marketing, social media management, and SMS marketing, ideally within the US Healthcare Industry.

• SMS Marketing Knowledge:

  Familiarity with SMS campaign platforms (e.g., Twilio, Simple Texting) and best practices.

• Social Media Expertise:

  In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.) and best practices for each.

• Content Creation:

  Strong skills in content writing, graphic design, and video creation/editing (using tools like Adobe Creative Suite, Canva, etc.).

• Digital Advertising:

  Proficient in managing PPC campaigns on Google Ads, Facebook Ads, Instagram Ads, etc.

• Analytical Skills:

  Strong ability to analyze data and use insights to optimize campaigns.

• Communication Skills:

  Excellent verbal and written communication skills, with the ability to convey complex ideas engagingly and understandably.

• Time Management:

  Strong organizational and multitasking skills to manage multiple projects and deadlines effectively.

How to Apply:

hr@yogesher.com