Digital Marketing Specialist

Job DescriptionKey Responsibilities:

• Develop and implement comprehensive SEO strategies aligned with the organization’s goals and objectives.
• Execute and manage Global, National, Local, and E-commerce SEO initiatives.
• Perform all aspects of On-page, Technical, and Off-page SEO, including:
• Website optimization and audits
• Keyword strategy and mapping
• Content strategy and link-building campaigns
• Monitor and optimize website performance to improve search engine rankings across all major platforms.
• Identify and address negative SEO attacks and take corrective actions promptly.
• Collaborate with content, design, and development teams to ensure websites are search engine friendly.
• Track, analyze, and report SEO performance metrics and KPIs regularly.
• Stay updated on the latest search engine algorithms, ranking factors, and SEO best practices.

Tools & Platforms:

• Analytics & SEO Tools: Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, SEMrush, and other automation tools.
• CMS Platforms: WordPress, Shopify, Wix, and other e-commerce or content management systems.

Skills & Competencies:

• Strong analytical mindset with a creative approach to problem-solving.
• In-depth understanding of ranking factors and search engine algorithms.
• Excellent interpersonal and collaborative skills — able to work effectively with designers, developers, and marketing teams.
• Fluent and effective communication skills for client and internal coordination.
• Ability to work both independently and as part of a team.

Job Description:

Key Responsibilities:

• Manage and maintain all company social media accounts.
• Research and plan effective content strategies for social media campaigns, keeping up with the latest trends.
• Develop, write, and publish engaging posts that attract audiences and promote the brand.
• Collaborate with the design team to ensure timely delivery of creatives (images, videos, reels, etc.).
• Schedule social media posts using online schedulers.
• Build and nurture an online community through active engagement and meaningful conversations.
• Respond to comments and messages to improve audience interaction.
• Connect with industry influencers for collaborations and brand promotions.
• Monitor brand mentions and promote user-generated content to strengthen brand relationships.
• Analyze social media metrics and campaign performance to optimize future strategies.
• Stay updated on the latest features, trends, and tools across social media platforms.

Requirements & Skills:

• Strong knowledge of major social media platforms: Instagram, Facebook, YouTube, Twitter, and LinkedIn.
• Proven portfolio showcasing previously managed social media accounts.
• Good understanding of social media advertising.
• Hands-on experience with social media scheduling tools like ZohoSocial, Hootsuite, Buffer, Publer, or similar.
• Basic design skills using Canva (for posts, blog banners, reels, etc.).
• Excellent written and verbal communication skills.

Job Types: Full-time, Permanent

Pay: ₹15,265.57 - ₹45,838.66 per month

Benefits:

• Health insurance
• Life insurance
• Provident Fund
• Work from home

Work Location: In person

Expected Start Date: 24/11/2025