Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist Location: On-site | Chennai, India Employment Type: Full-Time About VimiMagic VimiMagic is a branding and digital marketing agency powered by a dynamic team of creative experts. Anchored in our core values— Mindfulness, Agility, Genuinity, Integrity, and Cohesion (MAGIC) —we craft extraordinary brand experiences that fuse strategy with imagination. From ambitious startups to established enterprises, we empower businesses to thrive and reach new heights. At VimiMagic, innovation, excellence, and trust form the foundation of every partnership. Our team delivers outstanding design, impactful marketing campaigns, and—true to our name—a touch of magic that sets brands apart. Role Overview We are seeking a highly motivated Digital Marketing Specialist to join our team in Chennai. This is a full-time, on-site role ideal for someone with a passion for digital storytelling, data-driven marketing, and creative collaboration. You will be responsible for strategizing, executing, and optimizing marketing campaigns across digital channels to increase brand visibility, engagement, and growth. You will work closely with designers, content creators, and strategists to bring bold marketing ideas to life—anchored in insights, innovation, and measurable impact. Key Responsibilities Plan, execute, and manage integrated digital marketing campaigns aligned with VimiMagic’s goals. Lead social media marketing across platforms like Instagram, LinkedIn, Facebook, and YouTube. Design and implement SEO/SEM strategies to improve website traffic and search rankings. Manage and optimize paid campaigns (Google Ads, Meta Ads, etc.) for lead generation and ROI. Develop and curate compelling content for websites, email newsletters, and social media. Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and HubSpot. Conduct competitor and market research to refine strategy and identify new opportunities. Collaborate with creatives to ensure visual and messaging consistency across channels. Stay current with the latest digital marketing trends, tools, and best practices. Qualifications & Skills Required: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 2–4 years of hands-on digital marketing experience, preferably in a creative or agency setting. Proven experience in SEO, SEM, Google Ads, and social media advertising. Strong analytical skills with experience in performance tracking and reporting. Proficiency in tools such as Google Analytics, Meta Ads Manager, Mailchimp, or similar. Exceptional communication skills—both written and verbal. Strategic thinker with a creative edge and a strong attention to detail. Preferred: Experience in video marketing, influencer partnerships, or affiliate marketing. Familiarity with design and content tools like Canva, Adobe Creative Suite, or Figma. Basic understanding of HTML, CSS, and CMS platforms like WordPress or Webflow. Why Join VimiMagic? Join a team driven by creativity, collaboration, and core values that matter. Opportunity to work on diverse projects for a wide range of brands. Continuous learning and growth in a fast-paced, innovative environment. Be part of a culture where your ideas are valued—and your work truly makes an impact. Show more Show less