Digital Marketing Specialist

Join our dynamic team at Skyline BDC as a Digital Marketing Specialist with 2 years of experience. As a Digital Marketing Specialist, you will play a pivotal role in driving strategic initiatives that enhance brand positioning and drive business growth.Candidates from Mumbai need only apply. Key Responsibilities:● Digital Strategy Execution: Create and execute digital marketing strategies using channels like SEO, PPC, social media, email, and content marketing.● Campaign Management: Plan and execute digital campaigns from start to finish, including campaign setup, monitoring, optimization, and performance reporting.● Ad Platform Expertise: Experience of execution of campaigns through paid Google Ads and Meta Ads.● Market & Competitor Research: Conduct thorough market research and competitive analysis to identify trends and opportunities for client growth and improvement.● Website Management: Ensure that Skyline BDC’s website is regularly updated, SEO-optimized, and offers a seamless user experience.● Social Media Management: Manage social media accounts for both Skyline BDC and its clients, maintaining consistency, driving engagement, and ensuring alignment with each brand's identity.● Content Development: Create engaging and compelling content for digital platforms that align with client objectives and resonate with target audiences.● Social Media Execution: Oversee content creation, scheduling, and engagement across all social media platforms (Facebook, Instagram, LinkedIn, etc.).● Digital PR Integration: Strong understanding of Digital PR, including media relations, influencer engagement and integrating PR efforts across digital platforms.● Team Collaboration: Collaborate closely with cross-functional teams including creative and account management to ensure campaigns meet client expectations.● Industry Awareness: Stay updated on digital marketing trends and apply new strategies to enhance campaign performance. Requirements:● Educational Background: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.● Professional Experience: 2 years of proven experience as a Digital Marketing Specialist, Social Media Manager, or in a similar role.● Platform Proficiency: Expertise in digital marketing channels and tools such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Ads.● Creative Tool Knowledge: Expertise in content creation tools (Canva, Adobe Suite, etc.) and social media trends.● Analytical Ability: Strong analytical skills and data-driven mindset, with the ability to interpret metrics and translate them into actionable insights and recommendations.● Communication Skills: Excellent communication and presentation skills.● Tech & AI Familiarity: Knowledge of new-age AI tools. Why Join Us:● Hybrid Vibes: Flexibility to create wherever you thrive.● Innovative Spirit: A dynamic workspace where ideas soar.● Design-Centric Culture: Five-day workweeks to keep your creativity sharp. Ready to take charge of digital narratives and build lasting brand impact?Send your resume to careers@skylineadvt.com