Digital Marketing Specialist

Role OverviewAs a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing ROI-focused campaigns across multiple digital channels. You will manage the full performance marketing cycle — from strategy to execution, optimization, and reporting — ensuring profitable growth for our clients. Key ResponsibilitiesMedia Buying & Planning Plan, launch, and optimize campaigns across Meta Ads, Google Ads, Snapchat, Pinterest, LinkedIn. Manage campaign budgets, bids, and targeting strategies for maximum ROI. Strategy Development & Execution Develop and implement cross-channel paid media strategies aligned with client goals. Leverage consumer behavior insights and growth hacking techniques to maximize conversions. Campaign Optimization & Analytics Conduct ongoing performance analysis using Google Analytics, Looker Studio, Power BI, and advanced Excel. Execute A/B testing, audience segmentation, and conversion tracking setup via Google Tag Manager. Optimize ad creatives, landing pages, and targeting for higher CTR, lower CPA, and better ROAS. Client Communication & Reporting Present campaign performance reports with actionable insights. Conduct account audits and website performance audits to identify opportunities. Creative & Technical Execution Collaborate with the creative team for ad copywriting and visual assets. Implement pixel tracking, UTM tagging, and HTML-based ad setups. Manage campaigns for both lead generation and e-commerce performance. Required Skills & Tools ExpertiseAdvertising Platforms: Meta Ads Manager, Google Ads, Snapchat Ads, Pinterest Ads, LinkedIn Ads, DV360 Analytics & Reporting: Google Analytics, Looker Studio, Power BI, Microsoft Clarity, Google Tag Manager Technical Skills: Conversion Tracking Setup, HTML, SQL, Advanced Excel, Website Audit CMS & E-commerce: WordPress, Shopify Other Tools: Smartly.io, Google Ads Editor, Keyword Planner, Campaign Planner Strong problem-solving, communication, and client management skills Qualifications3+ years of experience in performance marketing, preferably in digital marketing agencies Meta Blueprint Certification or similar industry certification is a plus Proven track record of driving profitable campaign results for brands Strong analytical mindset with the ability to translate data into actionable strategies