About Us Nutrition Shoppe is a growing health and wellness brand dedicated to providing high-quality nutritional supplements and promoting a healthy lifestyle. We are looking for a creative and results-driven Digital Marketing Specialist to join our team and take our online presence to the next level. Key Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels including Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other platforms. Responsibilities include strategic planning, content creation coordination, campaign setup and optimization, audience targeting, budget management, performance tracking, and continuous A/B testing to drive measurable ROI and meet key business objectives. Plan and execute SEO/SEM strategies to drive organic traffic and improve search rankings Manage social media accounts, create engaging content, and grow followers & engagement rates Coordinate and execute email marketing campaigns, including list segmentation and performance tracking Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite, etc., and prepare reports for management Collaborate with the design and content team to create marketing materials, creatives, and ad copies Stay updated on industry trends, competitor activities, and new digital marketing tools & strategies Manage influencer collaborations and affiliate marketing initiatives Ensure brand consistency across all digital platforms Requirements Proven work experience as a Digital Marketing Specialist or similar role (2–5 years preferred) Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Email Marketing Hands-on experience with digital marketing tools (Google Ads, Meta Ads Manager, Canva, etc.) Proficiency in Google Analytics and other performance tracking tools Creative mindset with strong communication and copywriting skills Ability to work independently and meet deadlines Bachelor's degree in Marketing, Digital Media, or related field (preferred but not mandatory)Requirements Proven work experience as a Digital Marketing Specialist or similar role (2–5 years preferred) Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Email Marketing Hands-on experience with digital marketing tools (Google Ads, Facebook Ads Manager, Canva, etc.) Proficiency in Google Analytics and other performance tracking tools Creative mindset with strong communication and copywriting skills Ability to work independently and meet deadlines Bachelor's degree in Marketing, Digital Media, or related field (preferred but not mandatory) Job Type: Full-time Benefits: Health insurance Internet reimbursement Work Location: In person
