Digital Marketing Specialist

Location:

Type:

About the Role

Eximso

Key Responsibilities

1. Strategy & Planning

• Develop and execute digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content marketing).
• Create and manage marketing calendars aligned with product launches, festivals, and global sales opportunities.
• Conduct market research and competitor analysis to identify trends and opportunities.

2. Content & Social Media Management

• Create engaging content for social media platforms (Instagram, LinkedIn, Facebook, Twitter, YouTube).
• Plan and run paid ad campaigns to reach targeted audiences in India and globally.
• Manage community engagement, respond to inquiries, and build brand loyalty.

3. SEO & Website Optimisation

• Implement SEO strategies to improve organic search ranking and increase website traffic.
• Work with designers/developers to optimise landing pages for better conversions.
• Track keyword rankings and improve site performance.

4. Performance Marketing & Analytics

• Manage and optimise Google Ads, Meta Ads, and other paid campaigns.
• Monitor KPIs like CTR, CPC, ROAS, and conversion rates.
• Prepare weekly/monthly reports on campaign performance and insights.

5. Email & CRM Marketing

• Design and send newsletters, promotional emails, and automation sequences.
• Segment audiences for personalised campaigns.

6. Collaboration & Growth Initiatives

• Work with the sales team to generate leads from D2C brands, MSMEs, and exporters/importers.
• Coordinate with product teams to create marketing assets.
• Explore influencer marketing, partnerships, and PR opportunities.

Skills & Requirements

• 1–3 years of experience in digital marketing (startups/e-commerce preferred).
• Strong knowledge of SEO, Google Analytics, and paid ads platforms.
• Good communication skills and a creative mindset.
• Ability to work independently in a fast-paced startup environment.
• Familiarity with cross-border e-commerce is a plus.