Digital Marketing Specialist

Digital Marketing Specialist

Qualifications & Experience:

• Education: Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum of 4–6 years of hands-on experience in digital marketing, with a focus on performance marketing

Key Responsibilities:

• Campaign Execution
• Budget Management
• SEO and Organic Growth
• Event Marketing
• Technical Expertise
• Data Analysis and Reporting
• Cross-Functional Collaboration
• Platform Expertise & Innovation

Required Skills and Competencies

• Proven expertise managing campaigns on Google Ads, Meta Ads, Bing Ads, AdRoll, and other platforms.
• Strong understanding of campaign types, conversion actions, hierarchies, and tracking setups.
• Proficiency in Salesforce CRM and Marketing Cloud.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and drive results.
• Familiarity with HTML, CSS, JavaScript for technical collaborations.
• Experience in SEO activities, including on-page, off-page, and technical SEO.
• Excellent communication and collaboration skills.

Location

Potential candidates may apply with a detailed CV, including copies of certificates in support of their qualifications and experience.

Director – HR

Manipal – 576 104, Karnataka

• Phone: 0820 – 2922525; 2922849; Email: jobs@manipal.edu