Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Job Application form: https://forms.office.com/r/FZKXFREmXM Key Responsibilities: Plan and execute email marketing campaigns with A/B testing, segmentation, and performance tracking. Manage and grow social media presence across platforms (Facebook, LinkedIn, Instagram, Twitter) with regular, engaging content. Create, edit, and publish videos for promotional, branding, and social media campaigns. Write compelling SEO-optimized content for websites, blogs, and brand materials. Strategize and manage PPC campaigns (Google Ads, Bing Ads, Meta Ads) to drive conversions and ROI. Execute on-page and off-page SEO strategies to improve organic visibility and keyword rankings. Design, update, and optimize landing pages to improve UX and increase lead generation. Utilize WordPress for website updates, content management, and basic troubleshooting. Monitor, analyze, and report performance using Google Analytics , Search Console, and other analytics tools. Collaborate with design, development, and sales teams to align digital strategies with business goals. Qualifications: Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field. Minimum 5 years of experience in the digital marketing industry. Proven experience with SEO, Google Ads, Facebook Ads, and other PPC platforms. Strong understanding of social media marketing, content strategy, and email marketing tools like Mailchimp, HubSpot, or similar platforms. Proficiency in Google Analytics, Google Search Console, and other web analytics tools. Experience with graphic design tools (Canva, Adobe Photoshop, Illustrator) is a plus. Excellent communication and project management skills. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. How to Apply: If you’re passionate about digital marketing, we’d love to hear from you! Please send your resume and a cover letter to hr@selectandswitch.com.au with the subject line: “Digital Marketing Specialist Application – [Your Name].” Show more Show less