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Avant Garde Technologies (AGTS)
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Digital Marketing Specialist

Digital Marketing Specialist

Avant Garde Technologies (AGTS)

4 - 5 years

10 - 15 Lacs

kolkata

Posted:6 hours ago| Platform:

Apply

Skills Required

google analytics competitive analysis online marketing analytical social media digital campaigns e-commerce management digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a skilled

Digital Marketing Specialist

with strong expertise in managing

Social Media Ads

and

Google Ads

. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns, along with creating complete online marketing strategies to grow brand visibility, engagement, and conversions.

Key Responsibilities

Develop and execute end-to-end digital marketing strategies for brand growth.
Plan, run, and optimize
Meta (Facebook/Instagram) Ads
,
Google Search
,
Display
, and
YouTube Ads
.
Conduct keyword research, audience targeting, and competitive analysis.
Create campaign funnels and plan budgets across platforms.
Monitor campaign performance and implement data-driven improvements.
Prepare regular reports on KPIs, ROI, and campaign insights.
Collaborate with design/content teams to create effective ad creatives.
Stay updated with digital marketing trends, tools, and best practices.

Required Skills

:

Proven experience managing
Google Ads
and
Social Media Ads
. .
Strong understanding of digital marketing strategies, analytics, and performance metrics. .
Proficiency in tools such as Google Ads Manager, Meta Ads Manager, Google Analytics, and related platforms.
Ability to plan and execute ROI-focused campaigns.
Excellent analytical, communication, and decision-making skills.

Experience in e-commerce, service-based brands, or agency environments.

Certification in Google Ads, Meta Ads, or Digital Marketing (preferred but not mandatory).

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