Digital Marketing Specialist

📍 Location: NSP, Delhi

🌐 Website: www.ruheindia.com

📧 Email: hr2@ruheindia.com

About the Role

As a Digital Marketing Specialist, you will be the driving force behind our paid acquisition strategy — owning the end-to-end execution, optimization, and analysis of campaigns that accelerate growth and maximize ROI. You’ll combine strategic thinking with hands-on execution, leveraging data to uncover opportunities, optimize performance, and deliver measurable impact across all acquisition channels.

Key Responsibilities

• Develop, execute, and optimize high-performing paid acquisition campaigns across multiple platforms — including Google Ads (Search, Display, YouTube), Meta Ads, and other performance channels.
• Continuously monitor and analyze campaign performance using advanced analytics tools to identify insights, diagnose issues, and drive data-backed decisions.
• Design and implement testing strategies (A/B, multivariate) to improve creative effectiveness, conversion rates, and ROI.
• Build and maintain intuitive dashboards and performance reports to clearly communicate key marketing metrics — such as ROI, CPA, demand funnel efficiency, campaign attribution, and growth KPIs.
• Collaborate cross-functionally with creative, content, and product marketing teams to align messaging, audience targeting, and landing page optimization for maximum impact.
• Identify emerging trends and new growth opportunities across digital marketing platforms, proactively testing innovative tactics to scale customer acquisition.
• Own ROI optimization by consistently improving campaign performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates

Qualifications & Skills

• 3–6 years of hands-on experience in performance or growth marketing, managing campaigns across paid search, paid social, and display.
• Proven expertise in Google Ads, Meta Ads Manager, and Google Analytics (GA4 preferred).
• Strong analytical mindset with the ability to translate complex data into clear insights and actionable strategies.
• Experience building data models and performance dashboards using tools such as Looker Studio, Tableau, or Power BI.
• Track record of driving measurable growth and delivering improvements in ROI, CPA, and conversion rates.
• Deep understanding of digital attribution models, conversion tracking, and performance measurement frameworks.
• Strong collaboration and communication skills, with the ability to influence cross-functional teams and present findings to senior leadership.

Why Join Ruhe?

At Ruhe, we believe in innovation, growth, and empowering our team to deliver exceptional results. If you’re passionate about e-commerce and looking to make a significant impact, we’d love to hear from you!