Digital Marketing Specialist

Coditude

3 - 5 years

2 - 7 Lacs

pune

Posted:-1 days ago| Platform:

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Skills Required

google ads video marketing digital campaigns digital marketing google adwords

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities

Develop and execute
SEO strategies
to enhance organic reach and website performance.
Plan and manage
paid campaigns
across
LinkedIn and Google Ads
to generate qualified leads for sales.
Research market trends, competitors, and emerging opportunities within the IT/software domain.
Create and manage
email marketing campaigns
, including writing compelling and conversion-focused content.
Develop and maintain a consistent
social media presence
with a focus on
entertainment-quality content (e.g., reels, videos)
to attract talent and improve brand engagement.
Collaborate with design teams to ensure high-quality
visual content and graphics
for all marketing assets.
Track, analyze, and report on
campaign performance, engagement graphs, and traffic trends
.
Optimize digital assets for SEO, including keyword research, meta content, and backlink strategies.

Requirements

Bachelors degree in Marketing, Communication, or related field (IT/Tech background preferred).
Proven experience (3–5 years) in
SEO and Digital Marketing
within a
technology or software services
environment.
Hands-on experience with
LinkedIn Ads
,
Google Ads
, and
email marketing tools
.
Strong understanding of
analytics tools
(Google Analytics, Search Console, etc.).
Excellent written communication and creative content development skills.
Up-to-date with the latest
digital trends, social media algorithms, and engagement strategies
.

Preferred Skills

Basic knowledge of
video marketing and reel creation
for talent branding.
Ability to convert
marketing leads into sales-qualified leads (SQLs)
through targeted digital campaigns.
Analytical mindset with attention to content quality, SEO insights, and trend-driven marketing.

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