Digital Marketing Specialist

Position Summary

We are an AI-first, AI-only organization reshaping healthcare marketing through data-driven, automated,

and intelligent strategies. We are looking for a results-driven Digital Marketing Specialist with a strong

command of modern AI tools and a passion for using technology to drive growth and efficiency.

The ideal candidate will not only be well-versed in the foundations of digital marketing but will also

demonstrate a proactive ability to identify, apply, and leverage appropriate AI tools for each task. This role

demands innovation, adaptability, and a sharp understanding of marketing dynamics in an AI-powered

environment.

1. PPC & Meta Ads Campaign Management

• Plan, launch, and optimize search (Google

Ads) and paid-social (Meta Ads) campaigns

that hit CAC/LTV targets.

• Use AI-driven bidding, audience modeling,

and ad-copy testing to maximize ROAS.

• Own budgets, pacing, and daily performance

diagnostics.

2. Search-Engine Optimization (SEO)

• Build and execute on-page, technical, and

off-page SEO strategies that raise organic

traffic and keyword rankings.

• Apply AI-enabled site-crawling, content-gap

analysis, and internal-linking insights to scale

results efficiently.

3. Market Research & Trend Analysis

• Continuously monitor competitors, industry

shifts, and patient behavior using AI-powered

research platforms.

• Translate findings into actionable growth

opportunities and campaign pivots.

4. SEO & Website Optimization

• Partner with dev/design teams to improve

Core Web Vitals, schema markup, and

accessibility.

• Leverage AI diagnostics to uncover and

resolve technical issues before they impact

performance.

5. Content Creation

• Produce—or coordinate the production

of—high-value blog posts, landing pages,

video scripts, and email sequences.

• Select and manage AI copy, video, or image

generators to meet voice-and-tone and

compliance standards.

6. Data Analytics & Reporting

• Build live dashboards and automated reports

that surface actionable insights for

stakeholders.

• Employ AI forecasting, anomaly detection,

and cohort analysis to guide strategic

decisions.

7. Graphic Design Collaboration

• Work with designers (and AI-assisted design

tools) to generate ad creatives, infographics,

and deck visuals that are brand-compliant and

conversion-focused.

8. Social Media Management

• Schedule, publish, and engage across key

platforms; apply AI social-listening and

sentiment-analysis to iterate content calendars.

• Coordinate paid and organic efforts for

holistic channel growth.

Qualifications:-

● Bachelor’s / Master’s degree in Marketing, Communications, or a related field.

● 1 to 5 years of experience in Digital marketing, brand communications, or campaign

execution.

● Knowledge of SEO, PPC, and digital campaign performance metrics.

● Demonstrated experience using AI tools to solve marketing problems and optimize tasks.

● Strong content development, storytelling, and copywriting abilities.

● Strong analytical aptitude; comfortable in GA4, ad-platform dashboards, and BI suites.

● Excellent project management, research, and cross-functional communication skills.

● Experience with analytics platforms, marketing automation tools, and CRM systems is a plus.

● Familiarity with HIPAA-compliant marketing practices and healthcare-industry nuances is a plus

Mode of Work:

● Work from Office