Digital Marketing Specialist

Roles & Responsibilities (For Candidates with 1+ Year Experience)

We are seeking a motivated and skilled Digital Marketing Executive (1+ year experience) who can contribute effectively to our fast-paced start-up environment. The ideal candidate should have hands-on experience across multiple digital marketing functions, along with strong creative and analytical abilities.

Key Responsibilities:

1. Meta Ads & Performance Marketing

• Plan, create, and optimize Meta (Facebook & Instagram) ad campaigns to drive high-quality leads and conversions.
• Analyze campaign performance, run A/B tests, and implement data-driven strategies to improve CTR, CPL, and ROAS.
• Collaborate with the team to create compelling ad creatives and performance-oriented messaging.

2. Creative & Infographic Designing (Canva/Graphic Tools)

• Design visually appealing creatives, carousels, and infographics suitable for social media and paid campaigns.
• Maintain brand consistency across all digital assets.

3. Email & WhatsApp Marketing

• Build and execute email and WhatsApp campaigns, including content creation, audience segmentation, and scheduling.
• Track campaign analytics to improve open rates, CTR, and conversions.

4. SEO (On-Page & Off-Page)

• Conduct keyword research and optimize website pages for better visibility and ranking.
• Support off-page SEO activities such as backlink acquisition and authority building through ethical practices.
• Monitor SEO performance and collaborate to refine strategies.

5. Social Media Content & Management

• Create engaging content for Instagram, LinkedIn, and YouTube aligned with brand objectives.
• Manage daily posting, community engagement, and respond to comments/messages.
• Track insights and help improve content strategy for higher reach and engagement.

Office Timing

Monday to Saturday – 10:00 AM to 6:30 PM

Stay Connected With Us for Current & Upcoming Opportunities:

• LinkedIn: https://www.linkedin.com/company/helpstudyabroad-dot-com/
• Instagram: https://www.instagram.com/helpstudyabroad.co/
• YouTube: https://www.youtube.com/@HelpStudyAbroad

Job Type: Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person