Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience Required: 4–5 Years
Location: Chennai (Work from Office)
Industry Preference : Luxury Décor, Interior Design, Home Décor, Furniture, Premium Lifestyle Brands

Role Summary

We are looking for an experienced and results-driven Digital Marketing Specialist to manage SEO, Social Media Marketing, and Meta Advertising for our brand. The ideal candidate should have strong strategic thinking, hands-on campaign execution skills, content understanding, and an analytical mindset. This role will directly contribute to brand visibility, lead generation, and online growth.

Key Responsibilities1. Social Media Management (SMM)

• Develop and execute content strategies for Instagram, Facebook, LinkedIn
• Manage daily posting, engagement, and community building
• Coordinate with designers/creators for high-quality visuals
• Track social media analytics and optimise performance

2. Meta Ads (Facebook + Instagram Ads)

• Plan, create, and optimise ad campaigns for awareness, traffic, and conversions
• Build targeted ad sets (retargeting, cold audience, custom audiences)
• Monitor ROAS, CPL, CPC, CTR and refine campaigns for best performance
• Manage ad budgets and provide detailed reporting

3. SEO (Search Engine Optimisation)

• Implement on-page, off-page, and technical SEO strategies
• Conduct keyword research and competitor analysis
• Improve organic traffic, ranking, visibility, and domain authority
• Coordinate content optimisation for website, landing pages, and blogs
• Work with developers for fixing SEO issues

4. Analytics, Strategy & Reporting

• Track performance using Google Analytics, Meta Business Suite, Search Console
• Prepare weekly & monthly reports with insights and action points
• Analyse trends, competitors, and audience behaviour
• Recommend improvements for content, ads, and SEO campaigns

5. Content & Creative Coordination

• Plan digital campaigns, creative directions, and brand storytelling
• Create briefs for designers, photographers, and influencers
• Maintain digital brand consistency across all platforms

Skills & Requirements

• 4–5 years of hands-on experience in SEO, SMM, and Meta Ads
• Proven experience managing brand accounts and performance-driven campaigns
• Strong understanding of digital analytics and optimisation methods
• Experience working with premium or design-led brands (preferred)
• Excellent communication and content understanding
• Strong analytical mindset with creative thinking
• Ability to handle full digital marketing independently
• Organised, detail-oriented, and performance-focused

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person