New Roots

Job Description: We are looking for a highly driven and creative Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across various digital platforms. The ideal candidate will be responsible for managing paid advertising, improving online presence, analyzing performance data, and achieving measurable campaign results. Key Responsibilities Plan, create, and manage PPC campaigns across Google Ads, Facebook/Instagram Ads (Meta) , and other digital platforms. Optimize campaigns to improve ROI, lead quality, and conversion rate . Conduct keyword research, audience targeting, and competitor analysis. Track, analyze, and report performance metrics using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager . Manage SEO activities such as on-page optimization, link building, and content strategy. Coordinate with the design and content team for creatives, landing pages, and ad copies. Implement A/B testing for ads, landing pages, and funnels. Maintain brand presence across social media channels. Conduct market research to identify trends, opportunities, and customer insights. Stay updated with the latest digital marketing tools, trends, and best practices. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹50,000.00 per month