Digital Marketing Specialist

Summary of Responsibilities:

HelpAge India is seeking an experienced, strategic, and creative Digital Marketing Specialist to amplify our digital presence and drive real-world impact for elders across the country. This is your chance to blend creativity with analytics, harness the latest tech and lead innovative campaigns that engage, inspire, and deliver measurable results. In this pivotal role, you’ll take ownership of end-to-end digital marketing—crafting compelling social media strategies, pioneering performance marketing and optimizing web and email initiatives. You’ll be at the forefront of digital fundraising, leveraging data-driven insights to maximize engagement and support for our mission. If you thrive on both storytelling and strategy, and want your work to contribute to meaningful social change, we want you on our team!

Key Responsibilities

Social Media & Performance Marketing (50%)

• Design and execute full-funnel social commerce strategies.
  
• Lead high-impact fundraising campaigns and performance management across Meta, LinkedIn, YouTube, and Google.
  
• Drive donor acquisition and integrate cutting-edge AI retargeting strategies.
  
• Build vibrant online communities and develop innovative engagement tactics.
  
• Collaborate with influencers and forge co-branded social campaigns.
  
• Initiate and manage integrated inbound and outbound lead generation campaigns (Social Media, WhatsApp, SMS, Online) to unlock new revenue streams.
  
• Create compelling digital content—posts, blogs, ads, PDFs, email templates—while collaborating with internal teams and field partners.
  
• Track, measure, and report on KPIs using SEO, Google Analytics, FB Pixel/Analytics, GTM, and more.
  
• Stay ahead of market trends, competition, and emerging technologies in the digital and nonprofit space.
  

Web Tech & SEO (30%)

• Optimize website performance and SEO to boost digital visibility.
  
• Manage online platforms and CRM systems for seamless supporter journeys.
  
• Identify and implement AI-powered tools to enhance digital efficiency.
  
• Oversee Google Ad Grants for nonprofit campaigns.
  
• Improve UI/UX to drive conversions and manage chatbots for real-time support.
  
• Ensure robust attributions and tracking (GTM, Google Analytics, FB Pixel/Analytics).
  
• Grow traffic and strengthen HelpAge India’s digital footprint.
  

Other Digital Support (20%)

• Lead targeted email marketing campaigns.
  
• Support digital media planning and buying (YouTube, Google Ads, etc.).
  
• Ensure thorough documentation, reporting, and compliance.
  

QUALIFICATIONS, EXPERIENCE, AND COMPETENCIES

• Degree in Communications, Digital Tech, or a related field.
  
• Additional qualification in digital marketing is a plus.
  

Experience Required

• 8–10 years’ experience in a similar digital marketing role.
  
• Excellent English skills for independent content creation and design.
  
• Proficiency with social media analytics tools, MS Office Suite, and Mac environments.
  
• Hands-on experience with AI-powered marketing tools.
  
• Strong understanding of CRM for supporter conversion, engagement, and retention.
  
• Proven ability to develop and manage content for social media (WordPress, Canva, Adobe Suite, Email Campaign Systems, Facebook, YouTube, LinkedIn, Quora, Instagram, etc.).
  
• Self-motivated, flexible, and adept at managing multiple projects to tight deadlines.
  
• Critical thinker with meticulous attention to detail.
  
• Solid knowledge of SEO, analytics, and web optimization.
  
• Sensitivity to eldercare, health risks, and rights.
  
• Familiarity with marketing automation technology.
  

Desirable Qualities/Experience/Skills

• Prior experience in fundraising operations or digital communications for not-for-profits.