Digital Marketing Specialist

Company Overview

Goin' My Way Travels is a leading travel company based in Delhi, India, offering a wide range of travel products through online platforms, telephonic services, and retail outlets. Our mission is to make travel affordable, attainable, and exceptional. We are committed to delivering top-notch customer service at every stage of our customers' travel journey.

Position Summary

We are seeking a highly skilled Digital Marketing Specialist with a strong background in lead generation and digital performance marketing within the travel and tourism industry. The ideal candidate will have a proven track record of designing and executing data-driven campaigns that drive qualified travel leads, increase online bookings, and support revenue growth.

This role is central to our digital marketing efforts and will work closely with content, design, sales, and product teams to develop effective customer acquisition strategies—especially for luxury and budget-conscious travel clients.

Key Responsibilities

• Lead Generation Campaigns

Plan and execute lead generation strategies across Google Ads, Meta (Facebook & Instagram), and LinkedIn to drive traffic and convert leads for international and domestic travel offerings.

• Landing Page & CRO Optimization

Design and optimize user-focused, SEO-friendly landing pages to improve conversion rates and support paid marketing campaigns.

• Content Marketing for Lead Capture

Create engaging gated content (eBooks, destination guides, webinars) to support lead magnets and email drip campaigns.

• Social Media Advertising & Engagement

Run targeted paid campaigns and grow visibility across platforms like Instagram, Facebook, and YouTube. Improve social media profile reach and engagement.

• A/B Testing & Experimentation

Test creatives, CTAs, landing pages, and messaging across channels to continually improve campaign performance.

• Remarketing Campaigns

Implement remarketing strategies to re-engage users who haven’t converted, using dynamic content and segmentation.

• SEO & Organic Growth

Optimize website and blog content for high-intent travel keywords to drive organic lead acquisition.

• CRM & Lead Nurturing

Coordinate with sales and CRM teams to ensure proper lead scoring, tracking, follow-up, and conversion.

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Communications, or related field.

• Minimum 5–8 years of experience in digital marketing, preferably in the travel, hospitality, or e-commercedomains.

• Demonstrated expertise in paid media, conversion rate optimization, and web analytics.

• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Hotjar, Mailchimp, and Zoho/HubSpot CRM.

• Strong experience in social media marketing, performance tracking, and remarketing strategies.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Data-driven mindset with a passion for optimizing digital funnels and maximizing ROI.

Incentives & Performance Criteria

Performance-based incentives will be offered based on:

1. Increase in Conversion Rate and Marketing ROI

2. Successful Conversion of Luxury & High-Budget Travel Clients

3. Achievement of monthly and quarterly lead generation targets

4. Quality of leads and their impact on overall sales pipeline growth

Industry: Travel Arrangements

Experience Level: Mid to Senior

Salary: Based on Experience + Incentives

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Leave encashment
• Paid sick time

Ability to commute/relocate:

• Janakpuri, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 5 years (Required)

Work Location: In person