Digital Marketing Specialist

Job Description

Position: Digital Marketing Specialist Experience: 3+ years of experience working as a digital marketer in FMCG or Retail. Location: Corporate Office-Davanagere, in Karnataka. Reports To: Director Note: This position is purely work from the office. Job Overview: A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing campaigns to promote a company's products or services and generate leads for customers and franchises to drive sales. To drive the brand's digital presence, customer acquisition, and franchise visibility through data-driven marketing strategies, high-performing campaigns, and consistent brand development across targeted districts of Karnataka, which include Tier-3 cities, Taluks, and Hobli cities. Role & responsibilities: Content Creation & SEO: Create visually appealing and engaging content using AI-powered design tools like Canva Pro, Designify, or similar platforms. Drive organic growth via on-page, off-page, and technical SEO . Social Media Strategy & Management: Develop and execute social media strategies to enhance brand visibility and engagement. Use AI-based tools (e.g., Jasper, ChatGPT, Lately.ai) for content creation and optimization. Manage and monitor content across platforms like Instagram and Facebook by using relevant tools. Digital Campaign Management Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and YouTube (Search, Display, Video, App Install). Manage campaign budgets, ROI targets, and ROAS goals across customer and franchise verticals. Marketing Automation & CRM Run email, WhatsApp, and SMS campaigns via tools like Mailchimp, HubSpot, or Odoo Segment and manage customer databases for personalized outreach. Franchise Marketing Run lead-generation campaigns to attract new franchises in targeted districts of Karnataka, which include Tier-3 cities, Taluks, and Hobli cities. Create landing pages, funnel flows , and follow-up automation for lead nurturing. Align with the sales team to improve cost per lead (CPL) and conversion quality. Brand Development & Communication Maintain consistency in brand tone, messaging, and design across all digital touchpoints. Assist in creative briefs , tagline generation, and micro-copy across website, app, and social media. Sales Support for Multi-Retail Store Support store-level and franchisee-level branding kits and local activations. Pre-launching activities for new store and supporting new launching offers, etc. Performance Monitoring & Reporting Prepare and maintain weekly/monthly dashboards for key metrics like ROAS, etc. Analyze campaign outcomes, share learning, and recommend actionable improvements. Education and Experience: Bachelor’s degree in Digital Marketing, or a related field. 3+ years of experience in digital marketing with a main focus on B2C. Proven knowledge of B2C Marketing Platforms and lead-gen tools. Deep expertise in LGA (Lead Generation & Acquisition) strategy. Skills and Tools: Hands-on experience with Google Ads, Meta Business Suite, and analytics tools. Strong command over Excel, Canva, and reporting dashboards About the company: Chetan Agro and Foods packaging company is based out of North Karnataka, India. It has been established to provide services to the society by manufacturing superior-quality, adulteration-free & preservative-free blended masalas, instant ready mixes, traditionally processed flours, and spice powders. We have started a new business venture “Chetan Foods” which is a sister company of Chetan Agro and Foods Packaging. Our objective is to open multi-store grocery retail setups using the FOCO & COCO model across Karnataka and in other states. Website: https://chetanfoods.com/ Job Types: Full-time, Permanent Pay: ₹300,000.00 - ₹500,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Davangere, Karnataka: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: digital marketer : 3 years (Required) License/Certification: Digital marketing Course or certificate (Required) Work Location: In person Expected Start Date: 01/08/2025