Digital Marketing Specialist

Job Description

Role & responsibilities Roles and Responsibilities of Digital Marketing Specialist: Develop and Execute Digital Marketing Strategies: Plan and implement comprehensive digital campaigns across various channels (SEO, SEM, social media, email, etc.) Manage SEO/SEM Efforts: Optimize website content for search engines Run paid ads (Google Ads, Bing, etc.) and track performance Handle Social Media Campaigns: Create, post, and manage content on Facebook, Instagram, LinkedIn, Twitter, etc. Monitor engagement and grow followers Create and Manage Content: Work with content writers/designers to develop engaging blog posts, ad creatives, videos, etc. Run Email Marketing Campaigns: Design, schedule, and track newsletters and promotional emails Analyze Data and Report Performance: Use Google Analytics, Search Console, and other tools to track campaign effectiveness Provide weekly/monthly reports to management Coordinate with Sales & Design Teams: Align marketing campaigns with sales goals Collaborate with graphic designers for banners, creatives, landing pages, etc. Manage Marketing Tools and Platforms: Work on tools like HubSpot, Mailchimp, Hootsuite, Canva, etc. Conduct Market and Competitor Research: Stay updated on industry trends and suggest innovative marketing approaches Monitor Budget and ROI: Allocate budget efficiently across campaigns Focus on cost-effective lead generation and conversions Preferred candidate profile Preferred Candidate Profile Digital Marketing Specialist Education Qualification: Graduate in Marketing, Business, Mass Communication, or related field Digital Marketing certification (Google, HubSpot, etc.) preferred Experience: 2 to 5 years of hands-on experience in digital marketing Experience in education sector or service-based industries is an advantage Technical Skills: Proficiency in SEO, SEM, Google Ads, Facebook Ads Hands-on experience with tools like Google Analytics, Search Console, Canva, Mailchimp, etc. Familiarity with WordPress or other CMS platforms Creative and Analytical Abilities: Able to create engaging content and creatives Strong data analysis and ROI tracking skills Soft Skills: Good communication and interpersonal skills Self-motivated, proactive, and result-oriented Ability to multitask and meet deadlines Others: Immediate joiners preferred Candidates from Nashik city or willing to relocate Comfortable working from office (not remote)