Digital Marketing Specialist

Job Description

Job Overview We are seeking a motivated and results-driven Digital Marketing Specialist with over 1 year of experience in lead generation and content creation. The ideal candidate will have a strong understanding of digital marketing strategies, excellent writing skills, and the ability to generate high-quality leads that drive business growth. Responsibilities Content Creation: Create and distribute engaging content, including blogs, infographics, and social media posts, to drive traffic and generate leads. Lead Generation through LinkedIn Marketing: The candidate will be responsible for leveraging LinkedIn's platform to identify and engage potential clients. This includes creating targeted campaigns, managing outreach strategies, and analyzing performance metrics to optimize lead generation efforts. Proficiency in LinkedIn's tools and a proven track record in generating quality leads through the platform are essential. Lead Generation through Email Marketing: The candidate will be responsible for developing and executing email marketing campaigns aimed at generating and nurturing leads. This includes creating email lists, designing compelling content, segmenting audiences, and analyzing campaign performance to maximize lead conversion rates. Experience with email marketing tools and a strong understanding of best practices in email outreach are required. Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Insta, LinkedIn, Facebook etc.) Be actively involved in SEO efforts (keyword research) Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person