Digital Marketing Specialist

Happy Homez

3 - 5 years

2 - 3 Lacs

Mohali

Posted:1 month ago| Platform:

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Skills Required

Digital Campaigns Online Branding Digital Marketing Campaign Management Social Media Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing Specialist

Role & responsibilities

Plan and execute
SEO and Google Ads campaigns
to drive qualified traffic and improve search visibility.
Run
paid advertising campaigns
on Facebook, Instagram, and LinkedIn to attract potential leads.
Develop and implement
email marketing and automation workflows
for lead nurturing.
Manage and optimize the companys website for
lead generation and user experience
.
Create and publish engaging content across digital platforms (blogs, landing pages, social media).
Track KPIs and generate performance reports using
Google Analytics, Search Console, and CRM tools
.
Stay updated with the latest
digital trends, tools, and algorithm changes
to improve campaign efficiency.
Collaborate with design, content, and sales teams to build unified marketing strategies.

Preferred candidate profile

1–3 years of experience in digital marketing
Hands-on experience with
Google Ads, SEO, Facebook Ads Manager, and email tools
like Mailchimp or HubSpot
Strong knowledge of
lead generation funnels
Ability to manage campaigns within budget and optimize for performance
Familiar with tools like
Canva, WordPress, GA4, SEMrush, or Ahrefs
is a plus

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