Digital Marketing Specialist

Experience Required:

Location:

Company:

About the Company

3 million+ followers

1. Astro Invite

   – A leading astrology and spiritual platform with a strong digital presence.

2. Gems Invite

   – Our e-commerce store dedicated to premium gemstones and spiritual products.

Digital Marketing Specialist

Key Responsibilities

• Digital Strategy & Leadership

• Develop and execute digital marketing strategies across Astro Invite and Gems Invite to drive user acquisition, engagement, and retention.

• Lead and manage the digital marketing team, ensuring alignment with business goals.
• Oversee and optimize all digital marketing functions, including SEO, SEM, email marketing, social media, and content marketing.

• E-commerce & Marketplace Growth

• Handle and scale e-commerce operations across platforms like Amazon, Quick Commerce

  , and other online marketplaces.
• Plan and implement performance marketing campaigns to drive conversions and sales for

  Gems Invite

  .
• Identify and explore new digital sales channels to maximize reach and ROI.

• Social Media & Brand Growth

• Manage and grow Astro Invite’s 3M+ social media community with creative campaigns, influencer collaborations, and consistent brand messaging.

• Strengthen online presence, reputation, and engagement across social platforms.
• Design and implement growth automation tools to eliminate repetitive marketing tasks.

• SEO & Analytics

• Oversee SEO strategy to improve website visibility, ranking, and organic traffic.

• Utilize analytics tools (Google Analytics, Search Console, etc.) to track and report performance metrics.
• Use data insights to refine marketing strategies and improve overall performance.

• Team & Operations Management

• Lead the internal marketing team and external agencies for content, SEO, social media, and paid campaigns.

• Drive marketing automation, performance monitoring, and budget optimization.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.

Requirements

• 12–15 years

  of proven experience in digital marketing, with at least

  5 years in e-commerce and team management roles

  .
• Demonstrated success in

  handling large-scale social media accounts

  (preferably 1M+ followers).
• Strong understanding of

  SEO, performance marketing, online advertising, and digital analytics tools

  .
• Experience in

  technical online marketing

  (automation, CRM, analytics setup, and tracking).
• Hands-on experience in managing and growing e-commerce businesses across multiple platforms.
• Strong leadership, analytical thinking, and strategic planning skills.
• Excellent communication and project management abilities.

• Note:

  Freelancing experience will not be considered for this position.

Preferred Skills

• Familiarity with Quick Commerce, D2C marketing strategies, and online marketplace integrations.
• Experience working with influencer marketing, affiliate programs, and brand collaborations.
• Creative mindset with a strong focus on measurable growth and automation.

What We Offer

• Opportunity to lead digital growth for two rapidly scaling brands.
• Dynamic work environment with creative freedom and ownership.
• Competitive compensation package and performance-based incentives.