Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience:

About the Role:

Digital Marketing Professional

Key Responsibilities:

• 📌

  LinkedIn Outreach & Engagement

• Identify and connect with target personas (CXOs, Product Managers, HR Leaders, etc.)
• Personalize messaging and follow-up sequences using tools like LinkedIn Sales Navigator
• Track outreach metrics (CTR, connection rate, response rate) and continuously optimize

• 📩

  Email Marketing & Automation

• Segment mailing lists based on ICP, behavior, and funnel stage
• Create and manage drip campaigns, newsletters, and lead-nurturing workflows
• Analyze email performance (open rates, CTR, conversion) and optimize content and cadence

• 💻

  Content Collaboration

• Work with content, sales, and product teams to tailor messaging and campaigns
• Repurpose content across email, LinkedIn, and landing pages

• 📊

  Marketing Analytics

• Report on campaign performance using HubSpot/Zoho/other CRM and analytics tools
• Suggest improvements based on A/B testing and user behavior

Key Requirements:

• 3–6 years of experience in

  digital marketing

  (preferably in a SaaS/Product company)
• Proven success in

  LinkedIn outreach

  and

  email campaigns

• Experience with tools like

  Sales Navigator, HubSpot, Lemlist, Apollo, Mailchimp

  , etc.
• Strong written communication & messaging skills
• Knowledge of marketing funnels and persona-based campaigns
• Familiarity with analytics tools (Google Analytics, CRM dashboards, etc.)

Bonus Skills (Preferred but not mandatory):

• Basic knowledge of SEO and content strategy
• Understanding of lead scoring and B2B sales funnels
• Experience in startup/early-stage product environments

Why Join Us?

US-based product startup