Digital Marketing Specialist

Role & responsibilities

Social Media Management:

• Develop and execute a comprehensive social media strategy targeting college students.
• Create engaging content for various platforms, including Face book, Instagram, Twitter, LinkedIn, and others.
• Monitor social media trends and adjust strategies accordingly.

Content Creation:

• Produce compelling and shareable content, including graphics, videos, and written materials.
• Collaborate with the design team to create visually appealing assets.
• Tailor content to resonate with the college audience.

Influencer Marketing:

• Identify and collaborate with college influencers to promote our brand.
• Manage relationships with influencers and coordinate campaigns.
• Leverage influencer partnerships to increase brand visibility on campuses.

Email Marketing:

• Design and execute targeted email campaigns to engage college students.
• Segment email lists based on demographics and behavior for personalized communication.
• Analyze email performance and optimize future campaigns.

Analytics and Reporting:

• Utilize analytics tools to track and measure the success of digital marketing campaigns.
• Provide regular reports on key performance indicators (KPIs) and adjust strategies accordingly.
• Monitor the effectiveness of different channels and optimize for maximum impact.

Event Coordination:

• Plan and execute digital marketing initiatives for college events, fairs, and campus activities.
• Coordinate online campaigns to complement offline initiatives.

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing with a focus on social media.
• Familiarity with college demographics and trends.
• Strong creative and strategic thinking skills.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment.

Perks and benefits

• Competitive salary
• Professional development opportunities