Digital Marketing Manager

Role Description:

Digital Marketing Manager

Job Requirements:

• Minimum 7-10 years of relevant experience
• Minimum 2-3 years of team leading experience
• Experience with Paid Ads, Content Creation, Marketing tools etc.

Marketing Strategy & Planning

• Develop and implement a comprehensive, cross-channel marketing strategy aligned with business goals.
• Drive long-term brand growth, market positioning, and customer acquisition strategies.
• Establish marketing budgets, KPIs, and campaign calendars.

Team Leadership & Management

• Lead and mentor a multidisciplinary marketing team (digital marketers, brand strategists, designers, content creators, and offline marketing personnel).
• Promote a high-performance, collaborative, and innovative team culture.
• Evaluate performance metrics, provide coaching, and oversee hiring and team expansion as needed.

Digital Marketing Oversight

• Manage SEO/SEM, email campaigns, performance marketing, social media, and paid media strategies.
• Monitor campaign effectiveness and ROI using analytics tools (Google Analytics, Meta Ads, CRM
• platforms, etc.).
• Optimise user journeys, conversion rates, and lead nurturing tactics.

Traditional & Offline Marketing

• Supervise print media, events, exhibitions, partnerships, and PR initiatives.
• Coordinate with agencies and vendors for campaign management.
• Track market trends and competitor strategies in traditional channels.

Branding & Communication

• Ensure consistent brand messaging across all channels and customer touchpoints.
• Oversee content marketing strategy, corporate communications, and creative direction.
• Develop internal and external brand guidelines.

Please find below the address and contact person details for your reference:

DELHI OFFICE

Webtel Electrosoft Ltd.

110-114, 1st Floor, Rattan Jyoti Building,

Rajendra Place, New Delhi-110008