Digital Marketing Manager

Key Responsibilities

Strategy & Planning

• Develop and execute performance marketing strategies aligned with business goals.
• Own paid marketing budgets and manage monthly, quarterly, and annual performance targets.
• Build full-funnel paid acquisition journeys across awareness, consideration, and conversion.

Campaign Execution & Optimization

• Lead paid campaigns across Google, Meta, YouTube, LinkedIn, and emerging ad platforms.
• Implement audience segmentation, retargeting, lookalike audiences, and conversion optimisation.
• Run structured A/B & multivariate tests on creatives, audiences, and landing pages.
• Improve CPL, CAC, and ROAS while scaling revenue efficiently.

Analytics & Reporting

• Set up proper attribution and tracking using GA4, GTM, pixels, and UTM.
• Analyse performance metrics and generate actionable insights for stakeholders.
• Deliver weekly, monthly campaign reports with growth recommendations.

Team & Collaboration

• Manage internal executives, agencies, or freelancers to deliver high-performing campaigns.
• Collaborate with content, design, sales, and product teams to improve ad performance and lead quality.
• Train and mentor junior performance marketing team members.

Tools & Platforms Expertise

• Google Ads Manager (Search, Display, YouTube, Performance Max)
• Meta Business Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4), Google Tag Manager
• CRM & Marketing Automation tools (HubSpot, WebEngage, Zoho, etc.)
• Looker Studio / Tableau / Power BI (optional)

Required Skills & Experience

• 4–8 years of hands-on performance marketing experience
• Proven track record of reducing CPL/CAC and improving ROAS
• Strong analytical mindset with ability to interpret data and optimise campaigns
• Experience managing ₹10L+ monthly ad budgets (or equivalent)
• Strong knowledge of funnel metrics, attribution models, and conversion tactics
• Excellent communication & stakeholder management skills

Education & Experience

• Bachelor’s degree (Required)
• Performance marketing: 4 years (Required)
• Digital marketing: 6 years (Required)

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹65,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)

Work Location: In person