Digital Marketing Manager

Job Description: Digital Marketing Manager

 Develop and implement a comprehensive digital marketing strategy to enhance the organization’s brand visibility.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence. Handle both paid and organic social media marketing to boost engagement and reach.

 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners

 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Lead and mentor a team of content creators, social media manager and SEO analysts. Stay updated with the latest trends in AI-Driven marketing, automation and digital strategies.

Key Skills & Competencies:

 Strong background in performance marketing, SEO, SEM, and content strategy.

 Demonstrated expertise in lead generation and conversion funnel optimization.

 Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and marketing automation tools globally.

 Strong analytical skills with hands-on experience in Google Analytics/GA4, CRM tools, and dashboards.

 Ability to manage budgets and deliver ROI-driven campaigns.

 Excellent communication, leadership, and team management skills.

Qualifications:

 Bachelor’s/Master’s degree in Marketing, Business, IT, or a related field.

 8–10 years of digital marketing experience, preferably in EdTech / IT / Technology industries.

 Proven success in scaling digital marketing campaigns and driving business growth.

Job Types: Full-time, Permanent

Pay: ₹15,289.27 - ₹63,052.68 per month

Benefits:

• Provident Fund

Work Location: In person