Digital Marketing Manager

Job Title: Digital Marketing Manager – AI, LLM Optimization & Lead Generation

Location: Begumpet, Hyderabad

Work Mode: WFO

Job Type: Full-Time

Required Exp. – 6+ years.

Role Overview

visionary Digital Marketing Manager

Core Responsibilities

1. SEO & LLM Ranking

• Build

  LLM-first SEO frameworks

  to rank in AI-powered search platforms like ChatGPT, Gemini, Claude, and Perplexity.
• Optimize web assets for

  semantic search, conversational queries, and structured data

  .
• Conduct competitor/market analysis to identify

  LLM ranking opportunities

  .

2. Target-Driven Lead Generation

• Own

  end-to-end lead generation strategy

  (organic, paid, and AI-driven funnels).
• Design and execute

  target-based campaigns

  aligned with monthly and quarterly sales goals.
• Implement

  multi-channel demand generation

  (Google Ads, LinkedIn Ads, Meta, Email, Influencer Partnerships).
• Use AI for

  predictive lead scoring, audience segmentation, and intent-based targeting

  .
• Continuously optimize CPL (Cost per Lead) and improve

  MQL → SQL → Revenue conversion rates

  .

3. AI-Powered Marketing & Automation

• Build

  autonomous marketing workflows

  using AI and automation platforms (Zapier, HubSpot AI, Salesforce Einstein, Marketo).
• Leverage generative AI for

  personalized campaigns, scalable content, and chat-driven engagement

  .
• Automate

  reporting, lead nurturing, and pipeline management

  .

4. Social Media & Growth

• Create

  cross-platform growth strategies

  for engagement, community building, and lead generation.
• Use

  AI-powered social listening

  to track trends, identify influencers, and manage brand reputation.
• Run

  paid + organic campaigns

  optimized for conversions and awareness.

5. Leadership & Collaboration

• Lead and mentor a

  digital marketing team

  (SEO, content, performance ads, social media, automation specialists).
• Collaborate with

  sales, project managers, and product teams

  to align digital activities with revenue targets.
• Drive a

  performance-driven culture

  , ensuring accountability and innovation across the team.

6. Analytics & Reporting

• Build

  real-time dashboards

  integrating GA4, Looker Studio, BigQuery, and AI-based BI tools.
• Track KPIs:

  leads generated vs. targets, ROI, automation efficiency, LLM visibility share, conversion rates

  .
• Deliver monthly/quarterly reports to leadership, with actionable recommendations.

Key Skills & Competencies

• Proven expertise in

  target-driven lead generation

  (B2B & B2C).
• Mastery in

  SEO + LLM optimization

  for emerging AI search.
• Advanced knowledge of

  AI-powered marketing, automation, and growth hacking

  .
• Proficiency in

  Google Ads, Meta Ads, LinkedIn Ads, Programmatic DSPs

  .
• Strong leadership, cross-functional collaboration, and decision-making skills.
• Analytical mindset with the ability to

  convert data into actionable strategy

  .

Qualifications

• Bachelor’s/Master’s in Marketing, Business, or Analytics.
• 6–10 years of

  hands-on digital marketing experience

  , with at least 3 years in a managerial role.
• Demonstrated track record of

  meeting or exceeding lead generation targets

  .
• Certifications in

  AI-driven marketing, SEO, or digital automation tools

  are a plus.

Performance Metrics (KPIs)

• Qualified Leads Generated vs. Targets

  (MQLs, SQLs).

• Cost per Lead (CPL)

  and ROI.

• Organic + AI-driven visibility

  in search engines & LLMs.
• % of

  marketing processes automated

  .
• Team productivity and campaign success rates.

Apply Now!

pavan@varundigitalmedia.com