Job
Description
About Twinkido Twinkido is a fast-growing e-commerce company based in Coimbatore, specializing in the sale of ergonomic cushions and mattresses. We are committed to delivering innovative comfort solutions and exceptional customer experiences. We are seeking an experienced and strategic Digital Marketing Manager to lead our digital marketing initiatives and drive online growth. This is a full-time, on-site position with the potential to transition to a hybrid role based on performance and ability to consistently meet deadlines. Key Responsibilities · Develop, execute, and oversee comprehensive digital marketing strategies to achieve business objectives and enhance brand presence. · Lead, mentor, and manage the digital marketing team, fostering a high-performance culture and ensuring alignment with company goals. · Plan and optimize multi-channel digital campaigns (SEO, SEM, social media, email, content marketing, and paid advertising). · Analyze and report on campaign performance, using data-driven insights to refine strategies and maximize ROI. · Manage and grow Twinkido’s digital footprint across all relevant platforms, ensuring consistent brand messaging and engagement. · Oversee content strategy and creation, ensuring high-quality, relevant, and engaging content across digital channels. · Manage digital marketing budgets, allocate resources effectively, and ensure timely delivery of campaigns within budget. · Collaborate with cross-functional teams (sales, product, design) to ensure cohesive marketing efforts and integrated campaigns. · Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, recommending new tools and approaches as appropriate. · Conduct competitor analysis and market research to identify opportunities for growth and differentiation. · Ensure compliance with data protection regulations and company policies across all digital marketing activities. Requirements · Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. · Minimum 5 years of proven experience in digital marketing, with at least 2 years in a managerial or leadership role. · Demonstrated success in developing and executing digital marketing strategies that drive measurable business results. · Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager). · Strong leadership, team management, and project management skills. · Excellent analytical, problem-solving, and decision-making abilities. · Exceptional written and verbal communication skills in English. · Creative thinker with a passion for innovation and continuous improvement. · Ability to work on-site in Coimbatore, 6 days a week, with potential for a hybrid arrangement based on performance. Preferred Skills · Experience with marketing automation platforms and CRM systems. · Basic graphic design and video editing skills. What We Offer · Leadership role in a dynamic and innovative e-commerce company. · Opportunity to shape and drive the digital marketing vision for Twinkido. · Collaborative work environment and performance-based career progression. · Potential for hybrid work based on quality of work and achievement of deadlines. Job Types: Full-time, Permanent Pay: From ₹30,000.00 per month Benefits: Flexible schedule Schedule: Day shift Weekend availability Ability to commute/relocate: Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required) Application Question(s): What is your Expected and Current CTC What is your notice period Education: Bachelor's (Required) Experience: Digital marketing: 5 years (Required) Location: Coimbatore, Tamil Nadu (Required) Work Location: In person
