Digital Marketing Manager

Job Description

About the Role: We are seeking a dynamic and results-driven Digital Marketing Manager (B2C) with 2–3 years of experience specifically in tourism or travel-related products. The ideal candidate will be responsible for driving online customer engagement, lead generation, and brand visibility across digital channels. Key Responsibilities: * Plan and execute digital marketing campaigns focused on lead generation and sales for B2C tourism products. * Manage and optimize performance on Google Ads, Meta (Facebook/Instagram), and other paid media platforms. * Oversee SEO and SEM strategies to boost website visibility and traffic. * Create and manage engaging content for social media, newsletters, blogs, and promotional campaigns. * Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc. * Collaborate with design and sales teams to align digital efforts with marketing goals. * Stay updated on the latest trends in digital marketing and the tourism industry * Analyze data and provide actionable insights and monthly performance reports. * Manage website updates and landing page performance through tools like WordPress or similar CMS platforms. Requirements: * 2–5 years of hands-on digital marketing experience in the tourism or travel industry (mandatory). * Proven track record of B2C lead generation and campaign success. * Strong command over digital tools like Google Analytics, Google Ads, Facebook Business Manager, Mailchimp, or similar. * Good understanding of customer journeys, conversion funnels, and tourism audience behavior. * Excellent communication, analytical, and project management skills. * Bachelor's degree in Marketing, Tourism, Business, or related field. Preferred: * Familiarity with OTA platforms and online booking engines. * Experience in video marketing, influencer marketing, or affiliate campaigns. * Experience with international tourism markets (especially Europe, GCC, or Southeast Asia). Show more Show less