Digital Marketing Manager

We are looking for an experienced and result-driven Digital Marketing Manager to join our growing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our training programs and brand presence online. Your role will be crucial in enhancing lead generation, brand awareness, and customer engagement across digital platforms.

• Develop and execute digital marketing strategies aligned with business and client goals.
• Manage SEO, SEM, PPC, email marketing, content marketing, and lead generation campaigns.
• Oversee paid media campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
• Analyze and report on campaign performance using Google Analytics, Search Console, and CRM tools.
• Optimize digital marketing budgets to maximize ROI.
• Monitor website traffic, performance, and lead conversions.

• Plan, create, and manage content calendars for clients’ and in-house social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Develop engaging content strategies tailored to each client’s brand tone and goals.
• Execute both organic and paid campaigns to drive engagement, followers, and leads.
• Stay updated on social media trends and suggest innovative ideas for content.
• Track KPIs (engagement, reach, leads, conversions) and prepare performance reports for clients.

• Act as the main point of contact for assigned clients, ensuring timely and effective communication.
• Conduct regular client meetings to present strategies, reports, and campaign updates.
• Understand client needs and objectives to tailor marketing strategies accordingly.
• Build and maintain strong, long-term relationships with clients through proactive service.
• Address client feedback promptly and professionally to ensure satisfaction.

• Bachelor’s/Master’s degree in Marketing, Communications, or a related field.
• 3+ years of proven experience in digital marketing and client management.
• Strong knowledge of SEO, SEM, social media management, paid advertising, and email marketing.
• Hands-on experience with marketing tools: Google Ads, Meta Business Suite, Google Analytics, Canva, HubSpot, etc.
• Excellent communication, presentation, and relationship-building skills.
• Ability to manage multiple projects and clients efficiently.
• Strong analytical mindset with a focus on performance metrics and results.

• Experience in the EdTech, Training, or Creative industries.
• Relevant certifications (Google Ads, HubSpot, Meta, etc.).

• Opportunity to work in a fast-growing, future-focused organization.
• Exposure to diverse digital marketing projects and clients.
• Career growth and skill development opportunities.
• Supportive and collaborative work culture.

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