Strategy & Budget Build an integrated digital strategy spanning SEO, SEM, paid social, email, content, and display, tied to clear KPIs and ROI targets. Manage the annual digital marketing budget, reallocating spend based on performance insights. Campaign Management Launch, monitor, and continuously optimize campaigns in Google Ads, Meta Ads, LinkedIn, and emerging platforms. Coordinate with design and content teams to produce high-converting creatives and landing pages. Own marketing automation workflows, A/B tests, and conversion-rate optimization initiatives. Analytics & Reporting Instrument and analyze the full customer journey in GA4 and the CRM. Deliver weekly/monthly dashboards that translate data into actionable recommendations for leadership. Team Leadership Mentor a cross-functional team of digital marketers and external vendors; set goals, track performance, and foster a culture of experimentation. Brand & Content Governance Ensure consistent brand voice and visual identity across all digital touchpoints. Maintain an editorial calendar that aligns content with audience needs and funnel stages. Innovation & Trend Monitoring Evaluate emerging tools (AI content, new ad formats, analytics platforms) and drive adoption where they create competitive advantage. Job Type: Full-time Pay: ₹14,793.41 - ₹63,466.91 per month Benefits: Provident Fund Work Location: In person
Launch, monitor, and continuously optimize campaigns in Google Ads, Meta Ads, LinkedIn, and emerging platforms. Coordinate with design and content teams to produce high-converting creatives and landing pages. Strategy & Budget Build an integrated digital strategy spanning SEO, SEM, paid social, email, content, and display, tied to clear KPIs and ROI targets. Manage the annual digital marketing budget, reallocating spend based on performance insights. Campaign Management Own marketing automation workflows, A/B tests, and conversion-rate optimization initiatives. Analytics & Reporting Instrument and analyze the full customer journey in GA4 and the CRM. Deliver weekly/monthly dashboards that translate data into actionable recommendations for leadership. Team Leadership Mentor a cross-functional team of digital marketers and external vendors; set goals, track performance, and foster a culture of experimentation. Brand & Content Governance Ensure consistent brand voice and visual identity across all digital touchpoints. Maintain an editorial calendar that aligns content with audience needs and funnel stages. Innovation & Trend Monitoring Evaluate emerging tools (AI content, new ad formats, analytics platforms) and drive adoption where they create competitive advantage. Job Type: Full-time Pay: ₹14,793.41 - ₹63,466.91 per month Benefits: Provident Fund Work Location: In person