Digital Marketing Manager

A Digital Marketing Manager will develop, implement, and manage digital marketing campaigns to enhance brand awareness, drive website traffic, and generate leads. They will be responsible for overseeing all digital marketing efforts, including SEO/SEM, social media, email marketing, and content marketing. They will also analyse campaign performance, track key metrics, and adjust strategies to optimize results.

Key Responsibilities:

• Developing and executing digital marketing strategies: This involves setting goals, creating plans, and implementing campaigns across various digital channels.
• Managing social media presence: This includes creating content, managing accounts, engaging with followers, and monitoring online reputation.
• Overseeing PPC campaigns: This involves managing Google Ads, social media advertising, and other paid campaigns.
• Managing content marketing efforts: This includes developing content strategies, creating content (blog posts, videos, etc.), and optimizing content for search engines.
• Analysing campaign performance: This involves tracking key performance indicators (KPIs), analysing data, and generating reports to measure success and ROI.
• Collaborating with other teams: This includes working with designers, developers, and content creators to execute campaigns.
• Staying up-to-date on industry trends: This involves keeping abreast of the latest digital marketing technologies and strategies.
• Managing relationships with agencies and vendors: This may involve working with external partners to support digital marketing efforts.
• Optimizing user experience: This includes optimizing websites, landing pages, and other digital assets to improve user engagement and conversion rates.

Skills Required:

• Strong understanding of digital marketing principles and best practices.
• Proficiency in SEO/SEM, social media marketing, email marketing, and content marketing.
• Experience with web analytics tools (e.g., Google Analytics).
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and work under deadlines.
• Experience with A/B testing and data analysis.
• Creative and innovative thinking.
• Proficiency in content creation and management.
• Familiarity with marketing automation tools.

In essence, a Digital Marketing Manager will be a strategic leader who will drive online marketing efforts to achieve business objectives.

Job Types: Full-time, Permanent

Pay: ₹11,016.46 - ₹18,204.70 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Life insurance
• Provident Fund

Work Location: In person

Application Deadline: 31/07/2025