Digital Marketing Manager

Chandigarh University

5 - 10 years

0 Lacs

lucknow

Posted:3 hours ago| Platform:

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Skills Required

google ads google adwords digital marketing social media marketing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities:

Develop and execute comprehensive digital marketing strategies to strengthen university branding and Admissions.

Explore and implement digital channels to expand reach and visibility among the target audience.
Lead social media marketing and management to meet key KPIs across platforms.
Manage campaigns by coordinating with agencies, education portals, and internal teams for optimal performance.
Oversee website and landing page updates and optimisation.
Coordinate with teams across social media, email marketing, SEO, and paid advertising to support digital campaigns.
Monitor, analyse, and report on performance metrics using digital analytics tools to continuously improve ROI and engagement.
Collaborate with admissions, content, and design teams to ensure cohesive messaging and effective communication.
Manage online presence and reputation, including social media and website content.
Drive daily and monthly lead-generation targets.
Stay abreast of digital marketing trends, technologies, and best practices relevant to higher education

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