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The Brihaspati Infotech Pvt. Ltd.
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Digital Marketing Manager – Software Development & AI | Mohali

Digital Marketing Manager – Software Development & AI | Mohali

The Brihaspati Infotech Pvt. Ltd.

9 years

0 Lacs

mohali district india

Posted:1 week ago| Platform:

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Skills Required

marketing software development ai planning strategies analytics ui ux portfolios seo ads content leadership automation crm hubspot metrics analysis research design branding saas segmentation presentation communication analyze data reports ml wordpress webflow cms html copywriting storytelling collaborative learning test

Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Manager

Key Responsibilities

Manage and update the company website, landing pages, and overall UI/UX performance.
Create, maintain, and optimize portfolios, case studies, and company capability presentations.
Plan and execute digital marketing campaigns across SEO, SEM, email marketing, and paid ads (Google, Meta, LinkedIn).
Develop long-term content strategies for blogs, social media, case studies, and thought leadership materials.
Implement marketing automation workflows and manage CRM pipelines (HubSpot, Zoho, etc.).
Track key performance metrics including traffic, conversions, CPL, lead quality, and ad ROI.
Conduct detailed competitor analysis and industry research for IT and AI markets.
Manage company listings on platforms such as Clutch, GoodFirms, and DesignRush and execute review-generation strategies.
Build and maintain partnerships with design/development agencies through email and LinkedIn outreach.
Create and optimize landing pages focused on conversion rate improvement and A/B testing.
Position the company as an AI-driven solutions provider through content, branding, and campaign messaging.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5–9 years of experience in digital marketing (IT, SaaS, or AI industry preferred).
Strong proficiency in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
Experience with marketing automation and CRM tools (HubSpot, Zoho, Mailchimp).
Strong understanding of email marketing flows, segmentation, and lead nurturing.
Excellent written, verbal, and presentation communication skills.
Ability to analyze data, prepare performance reports, and provide insights.
Familiarity with AI/ML concepts and their application in digital marketing.

Good to Have

Experience with WordPress, Webflow, or other CMS platforms.
Basic understanding of HTML/CSS.
Strong copywriting and storytelling skills.
Experience in creating or optimizing landing pages using CRO best practices.

Benefits

Creative and strategic ownership of the digital marketing function.
Friendly, collaborative, and growth-oriented work environment.
Professional development and continuous learning opportunities.
Competitive salary with performance-based incentives.

Job Role:- Full Time

Location:- Mohali

Interview mode:

Round 1:

Round 2:

Round 3:

Salary:- Competitive (Based on skills & experience)

Job Type: Full-time

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The Brihaspati Infotech Pvt. Ltd.

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Digital Marketing Manager – Software Development & AI | Mohali