Digital Marketing Manager

Digital Marketing Manager (10-15 Years)

Overview:

A results-oriented Digital Marketing Manager with a comprehensive understanding of digital marketing strategies, specializing in Pay-Per-Click (PPC) advertising, search engine optimization (SEO), social media management, and analytics. Exceptional communication skills ensure seamless client interactions, from understanding requirements to delivering impactful strategies.

Key Skills:

• PPC Advertising Expertise:

Extensive experience in managing paid campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, and YouTube.

Skilled in keyword research, ad copy creation, retargeting strategies, and maximizing ROI.

• SEO Knowledge:

Hands-on experience in on-page and off-page SEO strategies.

Proficient in improving organic rankings, conducting competitor analysis, and implementing technical SEO best practices.

• Social Media Marketing:

Experience in creating and managing paid and organic social media campaigns.

Proficient in audience targeting, engagement tactics, and leveraging platforms like Instagram, Facebook, and TikTok.

• Content Marketing:

Ability to guide the creation of high-quality, engaging content tailored to target audiences.

Strong understanding of how to align content strategy with paid and organic efforts.

• Email - SMS Marketing and Automation:

Expertise in building customer journeys using email marketing tools like Mailchimp, Klaviyo, and HubSpot.

Skilled in segmentation, A/B testing, and optimizing email open and click-through rates.

• Data Analytics and Reporting:

Advanced knowledge of Google Analytics, Google Tag Manager, and other performance tracking tools.

Ability to create in-depth, actionable reports and dashboards to track campaign performance.

• Client Communication:

Strong ability to liaise directly with clients to understand business goals, provide regular updates, and maintain long-term relationships.

Skilled in managing expectations and translating technical metrics into easy-to-understand insights.

• Team Leadership and Collaboration:

Proven experience in leading cross-functional teams to execute marketing campaigns.

Ability to mentor junior team members and ensure timely project delivery.

• Market Research and Strategy:

Proficient in analyzing market trends, audience behavior, and competitors to inform strategy.

Skilled in identifying emerging marketing opportunities and adapting to platform updates.

Responsibilities:

• Design and implement comprehensive digital marketing strategies to meet client objectives.
• Manage PPC campaigns, ensuring optimal ad spend and performance metrics.
• Optimize website performance through SEO and ensure seamless integration with other marketing channels.
• Create and oversee social media campaigns that enhance brand visibility and engagement.
• Develop and execute content strategies aligned with client goals and target audiences.
• Use analytics tools to track campaign success, identify areas for improvement, and provide actionable insights.
• Communicate regularly with clients to discuss strategies, provide performance updates, and address any concerns.
• Stay informed about the latest digital marketing trends, tools, and technologies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related fields.
• 10-15 years of experience in managing end-to-end digital marketing strategies.
• Proficiency in digital marketing tools like SEMrush, HubSpot, Canva, and CRM platforms.
• Certifications in Google Ads, Facebook Blueprint, SEO, or other relevant areas preferred.
• Strong verbal and written communication skills.
• Analytical mindset with attention to detail and creative problem-solving skills.

Soft Skills:

• Strong project management abilities to juggle multiple campaigns simultaneously.
• Creative thinker with a passion for staying ahead of industry trends.
• Adaptable and quick learner in a fast-paced digital environment.

Interested candidates shall share their resume asap.

Regards,

Hiring Manager

Soft System Solution

Job Types: Full-time, Permanent

Benefits:

• Flexible schedule
• Provident Fund

Work Location: In person