Digital Marketing Manager

To develop and execute strategic digital marketing initiatives that enhance online presence, drive high-quality leads, and contribute to business growth in the competitive real estate market. The role requires a combination of creative thinking, performance-driven execution, and collaborative teamwork to scale digital marketing efforts across platforms. 

Key Responsibilities

• Assist in developing and executing effective digital marketing strategies 
• Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X) 
• Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc. 
• Drive SEO efforts including keyword research, content, and image optimization 
• Create and distribute newsletters, promotional emails, and engagement campaigns 
• Contribute to website content updates and content marketing ideas 
• Collaborate with designers for enhanced UX and conversion optimization 
• Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc. 
• Manage relationships with platforms like Google and Meta 
• Ensure proper tracking via Google Analytics & resolve tag/attribution issues 
• Maintain product feeds across platforms (e.g., Google Merchant Center) 
• Work closely with growth and sales teams to align lead generation goals 
• Handle multiple digital projects and ensure timely execution 
• Brainstorm innovative strategies to improve visibility and performance 
• Support or lead team initiatives and guide junior members, if applicable 
• Bachelor's degree in Marketing, Digital Media, Mass Communication, or related field 
• 4- 6 years of hands-on digital marketing experience, preferably in the

  real estate industry

   
• Proficient in

  Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, SEO tools

   
• Working knowledge of

  CRM tools

  , email platforms (e.g., Mailchimp, Zoho), and landing page tools 
• Experience with tools like

  Canva, Figma, or Adobe Suite

  is a plus 
• Strong communication, coordination, and analytical skills 
• Ability to manage multiple campaigns and deliver consistent results under deadlines 
• A proactive and strategic mindset with a passion for digital innovation in real estate 

What Can We Offer You?

• A collaborative, goal-focused, and supportive office culture 
• Gained real-time exposure to sales strategy, property transactions, and client management 
• Mentorship from experienced sales closers and property experts 
• On successful completion of the internship, a full-time Sales Executive role may be offered basis performance