Digital Marketing Manager

Role Overview

We’re seeking a data-driven, creative Digital Marketing Manager to lead and execute our digital strategy across QSR, FMCG, and HORECA verticals. This role blends Tamil-rooted brand storytelling with global digital standards to drive awareness, engagement, and conversion.

Key Responsibilities

• Develop and execute integrated digital campaigns (SEO, SEM, email, social media, influencer, and display)
• Manage brand presence across platforms: Instagram, LinkedIn, YouTube, Meta Ads, and emerging channels
• Collaborate with content, design, and product teams to ensure brand consistency and cultural resonance
• Optimize campaigns based on performance metrics (CTR, ROAS, CAC, LTV)
• Lead A/B testing, conversion funnel optimization, and retargeting strategies
• Oversee digital asset management and cloud-based content workflows
• Coordinate with international partners for geo-targeted campaigns and compliance

KPIs & Metrics

• Monthly growth in organic and paid traffic
• Engagement rate and follower growth across platforms
• Lead generation and conversion rates
• ROI on paid campaigns and influencer collaborations
• Email open and click-through rates

Skills & Qualifications

• 5+ years in digital marketing, preferably in FMCG/QSR/HORECA sectors
• Proficiency in tools like Google Ads, Meta Business Suite, SEMrush, Mailchimp, Canva, and HubSpot
• Strong grasp of Tamil cultural nuances and global branding standards
• Experience with cloud-based campaign management and analytics dashboards
• Excellent communication and cross-functional collaboration skills

Bonus Traits

• Familiarity with Vastu-aligned content placement and spatial storytelling
• Experience in trade show digital promotion and sampling campaigns
• Ability to craft multilingual campaigns (Tamil + English)

Regards

HR Department

Rosun Natural Products Private Limited

admin@rosungroups.com

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Kattupakkam, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• FMCG/QSR: 5 years (Preferred)
• SEO: 5 years (Preferred)
• Digital marketing: 10 years (Required)

Language:

• Tamil (Required)
• English (Required)

Work Location: In person