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Digital Marketing Manager

3 - 5 years

0 Lacs

Posted:1 week ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Position : Digital Marketing Manager Location : Kolkata Industry : Weddings, Luxury Events, Talent Management, Travel & Corporate Experiences Experience Required : 3–5 years in Digital Marketing/Social Media Strategy Type : Full-time Travel : Occasionally (for events, content creation, and brand shoots) About the Role Goodshine Concept Creation Pvt Ltd is seeking an experienced and creative Digital Media Manager to lead the digital growth of all its verticals— Tssifira Weddings, GCC Corporate Events, Tssifira Talent Management, Tssifira Rentals, and Tssifira Tours & Travels . The role also involves managing and scaling the online presence of artists signed under the company, ensuring strategic content and engagement across digital platforms. Key Responsibilities Social Media Strategy & Growth Develop and execute tailored social media strategies for each vertical and signed artist Manage Instagram, Facebook, LinkedIn, YouTube, and emerging platforms Grow followers, engagement, and brand recall for each handle Artist & Brand Profile Management Curate and manage the digital image of in-house artists Design campaigns that position artists and travel experiences for visibility, bookings, and partnerships Content Calendar & Supervision Build monthly content plans across all verticals and artists Oversee shoots, coordinate with editors and creators, and ensure high-quality output (reels, posts, shorts, etc.) Performance Marketing Run and optimize paid campaigns across Meta, Google, and YouTube for leads, reach, and engagement Report analytics with insights and action points Website, SEO & Blog Management Keep websites updated across verticals (especially for weddings, travel, and events) Implement SEO strategies, write or coordinate blog content Influencer & PR Collaborations Partner with influencers, travel bloggers, media outlets, and stylists to boost brand and artist visibility Requirements Bachelor's degree in Marketing, Mass Communication, or a related field 3–5 years of experience in digital media, preferably in events, travel, hospitality, or entertainment Deep understanding of social media trends, platform algorithms, and content strategy Proficiency in Meta Business Manager, Google Ads, Canva/Photoshop, and analytics tools Exceptional communication and copywriting skills Passion for luxury experiences, digital storytelling, and brand-building Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person

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