Digital Marketing Manager

The ideal candidate will have a proven track record of developing and executing effective digital marketing campaigns that increase engagement, drive downloads, and contribute to the company's growth. This role demands strategic thinking, creativity, and a data-driven approach to reaching and expanding our target audience.

Key Responsibilities:

• Strategy Development:

  Craft and implement a comprehensive digital marketing strategy, including SEO/SEM, email marketing, social media, and display advertising campaigns.

• Content Creation:

  Oversee the creation of engaging and informative content that resonates with our target audience, including blog posts, social media content, newsletters, and video scripts.

• Market Analysis:

  Conduct market research to identify trends, competitor strategies, and audience preferences to inform marketing strategies.

• Performance Metrics:

  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), making adjustments as necessary.

• User Acquisition:

  Develop strategies to drive app downloads and user engagement, utilizing A/B testing, landing page optimization, and other techniques.

• Budget Management:

  Plan and control the digital marketing budget, allocating resources efficiently to maximize ROI.

• Team Leadership:

  Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.

• Collaboration:

  Work closely with cross-functional teams, including product, design, and sales, to ensure a cohesive and effective marketing approach.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably in a tech or finance-related B2C environment.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Proficiency in analytics tools (e.g., Google Analytics, WebTrends) to analyze data and make informed decisions.
• Excellent communication and leadership skills, with the ability to manage and inspire a team.
• Creative thinker with a results-driven approach and attention to detail.